The Baby Food Market


1.1 Presentation and market definition

The market of infant nutrition refers to all sales generated by actors distributing food products to infants - usually up to 36 months.

According to the Mercasa , in Spain there are about 8 million children and adolescents aged 0-17 in 2015 . However, according to Nielsen the crisis which has hit the country hard has caused a drop in the birth rate in the country This was mainly due to the decline in immigration, which had hitherto driven the growth in the number of children in the country

In addition, according to UNICEF, 27,8% of children in Spain are obese or in overweight , 32,6% are threatened with poverty or exclusionary , 27,5% are in risk of relative poverty (lives in households with an income of less than 60% of the national average), 8,3% live in households with severe material deprivation and 18,7% in the households suffering from chronic poverty . The quality of infant nutrition is therefore a key factor in major social and economic challenge for Spain .

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Consultant BCG

Aurélien Russo

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MS Media, Arts & Creation - HEC

Guillaume Belie

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