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the affiliation market
France

Update 30/09/2019

MARKET SUMMARY

1.1 INTRODUCTION

L’ affiliation is an e-marketing technique allowing a website to "advertiser" to advertise its products or services via other paid publisher websites (the "affiliated" ). This remuneration is in exchange for a contribution of sales, registrations or traffic to evaluate the performance related to the visitor-buyer transformation .

The affiliation platforms connect advertisers with a previously selected network of affiliates. Their commission is justified by their technological support and advisory role. These platforms take full advantage of the growth of the Internet tool in advertisers' marketing strategies. In times of crisis, performance marketing (I only pay if my campaign has a positive impact) offered by affiliate platforms has many advantages. In addition, the wide choice of remuneration (per click, per sale, per prospect, etc.) is adapted to each situation and to the various objectives of the clients.

In France, affiliation is in full swing expansion and it represents an increasingly important part of the investments in digital marketing . The market is shared by hundreds, even thousands of French and international players, making it one of the most important markets in the world atomized Among the best-known foreign affiliate programs are Google Adsense and Amazon. However, French companies such as Effiliation are doing well, while most platforms are foreign and have a strong presence european reach (in the case of Tradedoubler, Affilinet, Zanox or Commission Junction). Affiliate professionals are now focusing on the mobile market as the democratization of smartphones and the many applications that result from it will further boost the activity of advertising and e-publicity.

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Analystes

chargé d'études économiques, Xerfi

Hugo Schott

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Directeur pôle analystes

Guillaume Obert

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En charge du pôle d'analystes Businesscoot basé à Buenos Aires

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