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1.1 Presentation and definition of the kitchen furniture market

The kitchen furniture market covers the whole of the furniture to equip or decorate kitchens . According to the French Product Classification (CPF) 31.02.10 the category includes wooden kitchen furniture, by joinable or modular elements, to be placed or suspended. INSEE also includes under-sink or sink furniture, laundry chests or broom cupboards, but we will not take them into account in this study. The IKEA website, in the"" section, offers Kitchen furniture and facades" the following product categories and ranges:

  • Columns
  • Fronts and drawers
  • Base / top units
  • Furniture for built-in appliances
  • Finishing panels and decorative bands
  • Doors and doors
  • Structures, feet, baseboards

The global market for kitchen furniture is growing but is expected to slow in the coming years . It is largely dominated by the United States, major consumer and importer of the sector.

In France, the furniture market is forecasting a decline in growth. In a market where the equipment rate of French households is relatively low, the kitchen furniture segment remains very dynamic and growing. The kitchen furniture benefits from the good results in the construction and real estate sectors of new housing that drive some of the growth.

The kitchen furniture market is a sector in which highly competitive where the few powerful kitchen specialists extend their knowledge of the distribution networks and still dominate the market. The latter face traditional DIY players or more generalists, a strong international competition in particular in Germany, but also the growth of the sites "pure players" of v online ente . Launched several years ago, they are now the leader in this fast-growing distribution channel. Some of its companies also find in the i nternationalization of their sales new relays and growth prospects.







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