Summary

The global kitchen furniture market has been growing steadily, forecast to increase from an estimated $61.65 billion in 2022 to over $75 billion by 2028. In France, the market remains dynamic, with the integrated kitchen segment reaching 4.23 billion euros in 2022, an increase of 600 million euros on 2019. Despite a 9% year-on-year drop in production at the start of 2023, the sector is still outperforming its 2019 levels, largely due to price inflation rather than volume growth.

On the distribution front, mass-market furniture retailers hold a dominant 38.2% market share by value in France in 2022. Price competition is intense, particularly from general retailers and DIY outlets offering kit kitchens at attractive prices, with IKEA presenting options starting at €100. The rise of e-commerce has changed trends in the furniture market, accounting for 12% of total furniture sales and forecasting 3.3% growth in France in 2021, with online players such as Made.com and Miliboo emerging as significant competitors.

The link between the kitchen furniture sector and the real estate market is notable, as increased construction activity drives up demand for furniture. The French public is predominantly male, aged between 25 and 34, with a general market trend towards younger demographics. Regulatory frameworks, such as European Directive 2001/95/EC and the NF Ameublement standard, guarantee consumer safety and product quality.

Geographically, the majority of kitchen furniture manufacturing plants are located in the Auvergne-Rhône-Alpes region, with 89 factories. The market is also influenced by the dynamics of international trade, with Germany being France's main supplier of kitchen furniture, accounting for two-thirds of French imports.

The changing landscape of the French kitchen furniture market

The French kitchen furniture market has become one of the most dynamic segments of the furniture industry, reflecting both general consumer trends in the country and broader economic factors influencing demand. French households show considerable interest in kitchen furniture, ranking it fourth on the list of furniture purchase intentions. Despite the longevity of these products, the market has shown significant resilience and vitality, particularly in the period following the health crisis, when kitchen furniture manufacturing exceeded pre-crisis levels. The main trends shaping demand in this market segment are the influence of real estate dynamics, consumer habits and demographic preferences.

It's worth noting the correlation between furniture sales and the real estate market: kitchen furniture sales are linked to housing purchases and construction activity. After the slowdown in construction between 2005 and 2020, a revitalization was observed in 2021, with an increase in authorized housing of almost 20% on the previous year. Sales of older homes also peaked in 2021, indicating strong demand for kitchen furniture in line with housing market activity.

An analysis of the audience reveals that the primary kitchen furniture market is predominantly young, with individuals aged 25-34 accounting for between 55% and 60% of the market audience, a figure significantly higher than their representation in the overall French population. Interestingly, while the gender breakdown is heavily skewed in favor of men, who account for around two-thirds of the audience in all age groups, it is women who dominate in the youngest cohort, the 18-24 age group, with almost 70% of the audience. The analysis also shows that low-income earners account for over 60% of the market audience, indicating a responsive market for cost-effective kitchen furniture solutions.

If we analyze French preference for kitchen furniture brands, it's clear that Schmidt takes the lion's share, with more than 25% of positive reviews from the public. conversely, brands such as Arthur Bonnet lag behind due to lower visibility, although they have the advantage of receiving the fewest negative reviews. Surprisingly, there don't seem to be any significant disparities in brand popularity between different socio-professional categories.

The structure of the market itself is quite elaborate, with integrated kitchens accounting for almost 30% of the total furniture market. Despite a slight decline in the number of manufacturing establishments and a marginal increase in employment in the sector, the turnover rate for kitchen products, at around 21 years, underlines the longevity and consequent slow replacement cycle of kitchen furniture

The French kitchen furniture market is a dynamic space marked by the presence of several companies that have established themselves as key players. These companies, each with their own strategy, contribute to the competitive dynamism and diversity of the sector. Here's a look at some of the industry's leading names, as mentioned in the data provided.

Specialized kitchen retailers champion customized solutions

The market boasts a strong presence of specialist kitchen retailers, brands that have honed their expertise in providing customized kitchen solutions.

  • Arthur Bonnet stands out for its tradition of manufacturing elegant kitchen furniture, underlined by its reputation for sophistication and style.
  • Comera Cuisine is another player adding to the tapestry of the market with its range of contemporary designs. Schmidt, as the data indicate, enjoys great popularity in France, offering a high degree of customization and a wide choice of finishes and materials. Its sister brand Cuisinella is also attracting attention, particularly among young people, reflecting its trendy, accessible design.
  • Mobalpa' s kitchen design reflects both experience and innovation, constantly updating its product ranges to suit modern homes. Fournier has established its niche with its unique blend of aesthetic appeal and functional finesse, appealing to homeowners seeking this balance.
  • Ixina is riding the wave of global appeal, expanding its reach with new stores and capturing the interest of international customers.
  • Nobilia underscores the cross-border influence on the French market, bringing its vast portfolio and manufacturing prowess to the table.
  • Snaidero, a brand distinguished by its clean lines and high-quality materials, targets the luxury market segment.

General furniture retailers and DIY superstores offering wide accessibility

  • But, Ikea and Conforama play a different role, targeting a wider audience with a more diversified product range, including kitchen furniture that appeals to the mass market because of its affordability and DIY-friendliness.
  • Leroy Merlin and Adeo represent the DIY superstore segment, known for their kit kitchens and home furnishing solutions that allow consumers to create their own spaces by getting hands-on. Lapeyre also joins these ranks, offering a mix of ready-to-use and customizable kitchen options.
  • Castorama adds to the competition from DIY stores with a plethora of kitchen furniture sets that combine practicality and affordability, making it a destination of choice for many homeowners looking to spruce up their kitchens for a modest price.
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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 30/11/2023
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Summary and extracts

1 Market overview

1.1 Presentation and definition of the kitchen furniture market

The kitchen furniture market covers all furniture designed to equip or enhance kitchens. According to the French Product Classification (CPF) 31.02.10the category includes wooden kitchen furniture, either side-by-side or modular, free-standing or wall-mounted. INSEE also includes furniture under sinks or basins, linen chests or broom closets, but we won't be including them in this study. The IKEA website offers the following product categories and ranges in the"Kitchen furniture and fronts" section:

  • Colones
  • Fronts and drawers
  • Low/high cabinets
  • Furniture for built-in appliances
  • Finishing panels and decorative strips
  • Doors
  • Stuctures, legs, baseboards

The global kitchen furniture market is growing, but starting to stagnate. It is largely dominated by the United States, a major consumer and importer of the sector.

In France, the furniture market is showing declining growth forecasts. In a market in which the level of household equipment in France is relatively low, the kitchen furniture segment remains very dynamic and growing. Kitchen furnishings are benefiting from good results in the new housing and construction sectors , which are driving part of the growth.

The kitchen furniture market is a highly competitive sector, where the few powerful kitchen specialists are extending their distribution networks and still dominate the market. The latter face off against traditional DIY and generalist players, strong international competition, particularly from Germany, and the rise of pure playeronline retailers. Launched several years ago, they are now leaders in this fast-growing distribution channel. Some of these companies are finding new growth drivers and prospects in theinternationalization of their sales .

1.2 A growing global market, dominated by the United States

Global kitchen furniture market size World, ****-*****, in billions of dollars *Projection mordorintelligence

The global kitchen furniture market is growing at a steady pace and is expected to reach over $** billion by ****. In ****, it was estimated at around $**.** billion.

1.3 The French market remains dynamic

The kitchen furniture market is one of the most dynamic segments of the furniture market.

Growth in kitchen furniture sales in France France, ****-*****, in millions of euros *Projection based on sales index from January to August INSEE - INSEE Processing: Businesscoot

After a dip due to the health crisis, kitchen ...

1.4 Balance of trade

French trade balance for kitchen furniture France, ****-****, in millions of dollars and as a % of sales A COMTRADE

France has a particularly low coverage rate in kitchen furniture, and it's even tending to fall! Imports are rising, while exports are stagnating.

Main destinations for French kitchen furniture exports France, ****, in ...

2 Demand analysis

2.1 Consumption habits

Survey of French household purchasing intentions for all types of furniture France, ****, in Source: ****

Kitchen furniture comes in at *ᵉ position in French people's furniture purchase intentions, even though its lifespan is longer than average.

Consumer purchasing criteria France/Europe, ****, in % Source: ****

Price, quality and style remain the main criteria for furniture ...

2.2 The influence of the real estate market on French household demand

Another point is that the kitchen furniture market is directly linked to developments in the construction and housing markets. In fact, furniture sales are positively correlated with real estate purchases, and consequently with the construction of new buildings. Recent figures from the Ministry of Housing put us in perspective as to ...

2.3 Audience analysis

Audience breakdown by age France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****

Analysis of the data reveals that the audience in the market studied is mainly made up of people aged ** to ** years (***), compared with **.**% of the French population. The older age brackets are clearly less represented in the audience than their proportion in the French population, ...

2.4 The French and kitchen chains

Here, we compare the main kitchen brands in terms of their level of popularity among the population.

The French and leading kitchen brands France, ****, in Opinionway

Schmidt is the most popular brand with **.*% "I like" ratings, unlike Arthur Bonnet with **.*%, which suffers from a low public profile, but is also the ...

3 Market structure

3.1 Market structure

Furniture market structure France, ****, % of total IPEA

Integrated kitchens account for **.*% of the furniture market.

Growth rates for different furniture market segments France, ****-****, in IPEA

Over ****-**, integrated kitchens are the second fastest-growing segment.

Growth in the number of kitchen furniture manufacturing establishments France, ****-****, in units URSSAF

Change in ...

3.2 Different distribution channels

Taking advantage of a very buoyant French market in ****, the main retail chains owned by furniture manufacturers have continued to densify their territorial coverage in recent months, and most of them intend to continue doing so in the coming years.

Furniture manufacturers' direct customers are the various furniture distribution channels. In ...

3.3 Competition between specialists and generalists

Kitchen specialists include Schmidt, Cuisinella, Mobalpa, Ixina and SoCooc'. They benefit from a fine territorial network and a strong presentation of their offer. Mass-market furniture retailers (***) see the entry-level kitchen furniture segment as a source of diversification and a major growth driver. Although it represents only a third of distribution in ...

3.4 Value chain

[***]

3.5 Geographical breakdown of production

[***]

4 Offer analysis

4.1 Product and range categories

The IKEA website offers the following product categories and ranges in the"Kitchen furniture and fronts" section:

Colones Fronts and drawers Low/high cabinets Furniture for built-in appliances Finishing panels and decorative strips Doors Stuctures, feet, baseboards

The market offers significantly different levels of quality in different segments. The offer can ...

4.2 Highly competitive prices

General retailers and DIY outlets are therefore striving to offer kitchens at lower prices, while kitchen specialists remain focused on a high-end offering , maintaining a higher pricing policy. In the French kitchen furniture market, two very different price segments coexist: high-priced fitted and made-to-measure kitchens, and self-build kit kitchens representing a ...

4.3 Pure players and digital offerings

The furniture market is being turned upside down by the rise of e-commerce. Online furniture sales account for **% of total sales, and grew by *.*% in France in ***. The success of online sales is helping to boost the sector.(***)

Brands such as Made.com and Miliboo, start-ups launched in **** and **** respectively, now ...

5 Regulations

5.1 Regulations

European and French regulations govern safety and consumer information for furniture and furnishings. European Directive ****/**/EC lays down general product safety standards, while French regulations, unless otherwise specified, impose a general safety obligation as defined in Article L. *** of the EC Treaty.unless otherwise specified, French regulations impose a general safety ...

List of charts

  • Size of the global kitchen furniture market
  • Sales trends in kitchen furniture manufacturing in France
  • Sales trend for integrated kitchens in France
  • Interior design cost items
  • Consumer purchasing criteria for furniture
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Latest news

Schmidt Groupe turns to professional customers - 30/05/2023
  • 800 sales outlets in Europe
  • 1.900 employees
  • Sales growth of 4% by 2022
  • Kitchens account for around 90% of the Group's business
  • Investment of 150 million euros by 2025 to modernize and increase production capacity
  • Opening of around fifty stores a year
  • Present in 27 countries, mainly in Europe
Fournier relaunches Hygena to tackle the entry-level market - 05/12/2022
  • 500m: Fournier (SoCoo'c, Mobalpa, Perene and Hygena) sales forecast for 2022, up 9.6% on 2021
  • 500 stores (including 400 franchises)
  • 2,000 employees
  • 30 Hygena stores planned by 2025
  • Hygena was acquired by Fournier from Sweden's Nobia,Positioned in the entry-level segment, with an average shopping basket of around €4,000
  • Hygena is midway between furniture and DIY superstores such as Ikea, Castorama and Leroy Merlin, and kitchen retailers like Ixina, Ecocuisine and SoCoo'c,
  • In 2023, Hygena will open eight points of sale (including six franchises) and plans to open 30 by 2025
Kitchens: Fournier Group bets on Hygena's comeback - 22/03/2023
  • Fournier Group sales 500 million euros by 2022
  • 184 SoCoo'c stores (including 110 franchises), and 250 in the long term
  • 245 Mobalpa stores in France
  • 20 Hygena stores within two years

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Schmidt Groupe
Fournier Groupe
Nobilia
Snaidero
Ikea Group
Adeo Groupe
Neoform Participations
Weber Industries Groupe
Conforama France
Made.com
Miliboo
Gifi France

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