Study on the Automatic Laundry Market


1.1 Market definition and structure

The laundromat (or self-service) market is part of the wider retail laundry market, which also includes laundries. This activity consists in making washing machines and dryers available to the public, for a period of occasional use for a fee per kilo or per piece . We thus distinguishes the laundromat from the dry cleaner in which one or more persons are responsible for dry-cleaning and/or ironing clothes. Unlike dry cleaning, in a laundromat, it is sometimes possible to take advantage of alternative services to wait until the end of the washing process, such as an Internet café or a snack area

Historically fragmented the laundromat market in France has experienced a tendency to concentration under the influence of franchises allowing operators to benefit from shared services for marketing and maintenance, but also from privileged financial conditions in the acquisition of equipment.

The laundries are are generally located in the city centre or near accommodation areas (student residences, campsites, etc.). When they are integrated into a franchise network, they benefit from the reputation, expertise and know-how (administrative, commercial, technical and maintenance) of this network

The French laundromat market is now growing slightly and can be estimated at more than 200 million euros for the year 2016



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