1.1 Presentation and market definition
The pork market includes the activities of processing of pig meat ranging from the operation of slaughterhouses to the production of fresh, frozen or deep-frozen meat but also to delicatessen products .
Some actors have integrated the entire value chain such as Leclerc and Les Mousquetaires as they are both producers and vendors .
According to the the Agrestic , 46% of the meat purchased in France in 2017 was pork, followed by beef at 18%, making it the first meat purchased in the country.
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Analysts & Methods