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- Last update : 05/02/2020
Summary and extracts
1 Synthèse du marché
1.1 Definição e âmbito do estudo
O mercado de utensílios de cozinha inclui todos os acessórios móveis necessários para preparar uma refeição, incluindo todos os acessórios necessários conjunto de panelas mas também o pequenos aparelhos da cozinha. Por conseguinte, este estudo exclui os grandes electrodomésticos de cozinha, tais como fornos ou fogões a gás.
Em Espanha, as vendas de pequenos aparelhos de cozinha ter aumentado em volume de vendas em 2018, mantendo a tendência positiva já observada no período 2013-2018. No entanto, o crescimento foi mais lento do que em 2017, devido ao desaceleração o crescimento das máquinas de café. Globalmente, as vendas de pequenos aparelhos de cozinha têm sido impulsionadas pela crescente adoção de hábitos saudáveis por parte dos consumidores e pelo investimento em aparelhos que os ajudam a preparar-se refeições saudáveis em casa.
Além disso, os fabricantes aceleraram a personalização oferecendo uma vasta gama de produtos, com diferentes tipos de equipamento para satisfazer as necessidades específicas dos consumidores, o que permitiu aumentar o preço unitário médio . Durante o período de previsão, espera-se que a customização de pequenos eletrodomésticos atinja seu pico, com as vendas em valor crescendo mais rapidamente do que o volume de vendas.
No entanto, o desempenho do volume deve ser comprometido por a já elevada penetração de pequenos aparelhos de cozinha e, em especial, as máquinas de café de cápsulas duras, que constituem a principal categoria em termos de volume e valor.
List of charts
- Market size for cookware
- Volume de ventes de petits ustensiles de cuisines
- Chiffre d'affaires de la coutellerie et des articles en lien avec la préparation des aliments (code 2571)
- Balance commerciale d'ustensiles de cuisine
- Principales destinations des exportations d'ustensiles de cuisine
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Latest news
A good Franco-German recipe from Thermomix - 28/12/2023
- In the Eure-et-Loir village of Cloyes-les-Trois-Rivières, the Vorwerk factory has been manufacturing Thermomix, the famous food processor, for fifty years
- The first Thermomix came out of the Cloyes factory in 1971. It now produces between 5,000 and 8,000 every day.
- More than a million units produced every year.
- Sales for Vorwerk's Thermomix division rise from 1.26 billion euros in 2019 to 1.72 billion in 2022.
- Number of independent sales advisors: 93,000 worldwide, including 10,000 in France
- Vorwerk family group: sales of 3.2 billion euros in 2022.
- 9,300 employees, including 1,100 in France.
- Thermomix is sold in 60 countries
El Corte Inglés exceeds 1 billion euros in profit by 2022 - 18/04/2023
- Increase in operating profit between 2021-2022 and 2022-2023: 20%.
- Net profit excluding extraordinary events for the 2019-2020 financial year: 310 million euros.
- Approximate total net profit for fiscal year 2022-2023: 1 billion euros.
Vorwerk launches new services and accessories - 28/09/2022
- 2021 Vorwerk sales €3.4 billion, more than half of which in Europe and €272 million in France
- Thermomix price increased by €40 this summer
- Made in Eure-et-Loir, Thermomix continues to claim to be made in France
- A second plant is under construction in the Eure-et-Loir region.
Vorwerk to open second plant in France - 18/07/2022
- Investment of 57 million euros 74 people to be recruited
- Thermomix manufacturer to invest 57 million euros in a second plant in Donnemain-Saint-Mamès, Eure-et-Loir, France
- Vorwerk also operates seven stores in France
- 2021: sales of 3.4 billion euros
A second Thermomix robot production plant in France for Germany's Vorwerk - 11/07/2022
- The purchase price for the Donnemain-Saint-Mamès plant, near Châteaudun, amounts to over 57 million euros
- By 2021, Thermomix sales had risen by 7.1% to 1.7 billion euros, or half the German manufacturer's sales of 3.4 billion euros
- The robot is distributed by a global network of 11,000 advisors
Second Thermomix plant to open in Eure-et-Loir - 11/07/2022
- The company employs around 2,000 people in France and 11,000 independent sales advisors
- 57 million euros will be invested in the site, which will employ 74 people
- In 2021, Vorwerk posted record sales of 3.4 billion euros, driven in particular by sales of its food processor manufactured in France at the Cloyes-sur-le-Loir site
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o mercado dos utensílios de cozinha | Espanha
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