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- Number of pages : 30 pages
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- Last update : 07/10/2020
Summary and extracts
1 Resumo do mercado
1.1 INTRODUÇÃO
A iogurte orgânico (ou iogurte biológico) é um produto lácteo coagulado obtido após fermentação do leite por bactérias, em conformidade com as normas de agricultura orgânico . Um iogurte biológico é, portanto, um iogurte produzido a partir de leite biológico, vacas biológicas criadas ao ar livre e alimentadas organicamente em mais de 60% dos casos, uma fábrica certificada organicamente de acordo com as especificações oficiais e agricultores biológicos que não utilizam pesticidas e fertilizantes sintéticos na exploração. Os iogurtes orgânicos podem assumir várias formas: iogurtes vegetal o iogurte de leite de cabra ou de ovelhas o iogurte de leite de severo etc.).
O mercado de iogurtes orgânicos na França representa apenas menos de 5% do mercado de iogurtes mas estes dois mercados continuam a crescer a cada ano. O mercado do iogurte biológico em França, muito fragmentado, está dividido numa multiplicidade de LABEL PRIVADO mas também os mastodontes da indústria alimentar, tais como Danone ou a PME bretã Triballat Núcleo . A estrutura do mercado é, por conseguinte, muito diversificada.
Para sustentar o seu crescimento, o mercado de iogurte orgânico está focado nos mercados internacionais, em particular no China como mostra o exemplo do grupo Triballat, que prevê duplicar as suas vendas até 2020. O principal desafio do mercado de iogurtes orgânicos continua a ser a sua custo superior ao iogurte "clássico", num clima económico desfavorável às compras de lazer. Um elemento positivo para o mercado é a crescente conscientização dos benefícios dos produtos orgânicos para o corpo, a saúde e também para o planeta, com um aumento impressionante no número de produtos orgânicos comprados nas lojas.
List of charts
- The global organic yogurt market
- French organic yogurt market
- Sales of organic food products
- Organic food market trends
- Why do you eat local organic food?
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Latest news
Danone opens a second plant for plant-based products in France - 12/02/2024
- Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
- Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
- Production, mainly of oat juice cartons, is 90% destined for Europe.
- Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
- Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
- Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
- In France, ultra-fresh products are deeply rooted in diets.
- Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
- The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
- More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
- Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
- Retail chains are present under their own brands (MDD).
Brie specialist Laïta continues to modernize its plants - 01/02/2024
- Laïta, the cooperative based in Brest (Finistère), owned by the Even group (majority shareholder with 51%), Terrena (31%) and Eureden (18%).
- producer of Brie and Camembert cheeses
- Nearly 60% of Laïta Ancenis specialties are exported to Europe under private labels or the Paysan Breton brand. The balance is sold to supermarkets.
- Breton cooperative: sales of 1.6 billion euros
- 7 plants in western France
- Producer of Madame Loïk whipped cheese, sold by Paysan Breton (5,000 tons)
Creamery: Le Petit Basque doubles up the sweetness with its goat's milk specialties - 09/01/2024
- subsidiary of the Sill Entreprises group
- Leader in sheep's milk yoghurts, fromage frais and desserts, a market worth 88.5 million euros according to Circana
- According to Circana, goat's milk yoghurts and fromage frais are worth 50.7 million euros,
- Alternative milks (ewe's, goat's and plant-based drinks sold in the same aisle) account for just 7% of the value of the ultra-fresh market, worth 3.5 billion euros according to Circana
Danone finds buyers for its two organic brands in the United States - 02/01/2024
- Platinum Equity's portfolio of assets totals $47 billion.
- The two brands Horizon Organic and Wallaby accounted for around 3% of Danone's sales in 2022, or $800 million.
- Dairy products make up a large part of Danone's sales.
- Danone has sold various parts of its business in different countries, including yoghurts in China and fresh dairy products in Brazil.
- Danone recorded eight quarters of growth thanks to price increases, although volumes remained stable.
- Danone succeeded in halting a steady decline in dairy sales that had lasted since 2015.
Danone sells its US organic dairy business to Platinum Equity - 02/01/2024
- Danone has signed an agreement to sell its US organic dairy business to Platinum Equity.
- The sale concerns the Horizon Organic and Wallaby businesses.
- By 2022, Horizon Organic and Wallaby represented around 3% of Danone's total sales.
Malo dairy reorganizes to support growth in yoghurt production - 16/12/2023
- Established in Saint-Malo (35) since 1948, the Malo dairy has been part of the Sill Group since 2008
- At Malo, annual production reaches 25,000 to 30,000 tonnes of yoghurt and around 6,000 tonnes of fromage frais.
- With a 65% presence in an area stretching from La Rochelle to Le Havre and north-east Paris
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