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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 12/04/2021
Summary and extracts
1 Resumo do mercado
1.1 Definição e âmbito do estudo
A desodorizante é um produto cosmético, comercializado sob a forma de borrifar ou de roll-on cujo objectivo principal é esconder maus odores corporais . Uma variação popular do desodorizante é o antitranspirante, que mascara os maus odores e reduz o fluxo de transpiração corporal. O segmento de ambientadores não é considerado neste estudo.
O mercado de desodorantes na França atingiu várias centenas de milhões de euros e está em crescimento estável nos últimos anos. O mercado dos desodorizantes, que é particularmente competitivo, está dividido entre o líderes mundiais em cosméticos ou consumo em massa (L'Oreal, Unilever, etc.), e a LABEL PRIVADO (marcas de distribuidor). Os jogadores no mercado de desodorizantes estão a contar com o formato comprimido (25% menos pegada de carbono, usando 25% menos alumínio e 50% menos gás propelente) para ganhar participação de mercado, como a Unilever.
O mercado dos desodorizantes deverá evoluir no sentido de uma maior transparência, com uma maior consideração das reivindicações das associações de consumidores no que se refere à composição do produto (sais de alumínio, etc.). Os consumidores preferem cada vez mais produtos sem componentes que afectem a pele do corpo . Desodorizantes sem alumínio, sem álcool e sem ACH são várias versões de desodorantes famosos que estão ganhando importância entre os consumidores. Com a crescente sensibilização para os efeitos nocivos para a saúde dos sais de alumínio nos desodorizantes, a procura destes produtos aumentou consideravelmente, especialmente entre as mulheres. A CADMIUM, por exemplo, lançou uma gama de desodorizantes sem sais de alumínio, álcool e parabenos. Além disso, este produto tem uma eficiência 48% maior contra a umidade. Empresas como Nívea também lançou desodorizantes sem alumínio.
List of charts
- Taille du marché des antitranspirants et déodorants et prévisions
- Taille du marché des déodorants en valeur
- Consommation des ménages en parfums et produits pour la toilette
- Evolution du chiffre d'affaires des déodorants selon le type
- Consommation de déodorants féminins par type de produits
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Latest news
L'Oréal becomes number one in luxury cosmetics and dethrones Estée Lauder - 11/02/2024
- 2023: the strongest year of sales growth in 20 years
- L'Oréal, the world leader in this sector, becomes number one in the prestige skincare, make-up and fragrance segment, sold in department stores and perfumeries. It dethrones the American Estée Lauder(Estée Lauder, Clinique, La Mer, Jo Malone, Frédéric Malle, Tom Ford...).
- sales of L'Oréal Luxe (Lancôme, Yves Saint Laurent, Biotherm, Armani, Kiehl's, Helena Rubinstein...) rose by 4.5% in 2023 to 14.92 billion).
- L'Oréal has outperformed the luxury goods market for 13 years
- Total group sales 41.2 billion euros in 2023 (+ 11%).
- World leader in fragrances and skincare products.
- Comeback ofHelena Rubinstein, thebrand founded in the United States in the early 20th century and owned by L'Oréal since 1984
- In 2023, Helena Rubinstein exceeded one billion euros in sales.
- Sales have increased 10-fold in ten years.
- L'Oréal Luxe controls 32% of the prestige products market.
- Perfumes: 20% growth.
- Success of "La Vie est Belle", Valentino and Prada licensed fragrances (Paradoxe), Yves Saint Laurent's Libre, second best-selling fragrance for women in Europe.
- Good start for MYSLF
- The division dedicated to consumer products (L'Oréal Paris, Garnier, Maybelline...) has overtaken L'Oréal Luxe again
Another record year for L'Oréal - 09/02/2024
- -Cosmetics market growth in 2023: 8.5
- - Increase in L'Oréal sales in 2023: 7.6% (published), 11% (comparable data)
- - L'Oréal sales in 2023: 41.18 billion euros
- - Number of L'Oréal "billionaire" brands in 2023: 12
- - Growth of L'Oréal's consumer division in 2023: 8.2
- - L'Oréal consumer division sales in 2023: Over 15 billion euros
- - L'Oréal Paris sales in 2023: 7 billion euros
- - L'Oréal dermatological division sales in 2023: 6.4 billion euros
- - L'Oréal dermatological division growth in 2023: 25.5
- - Sales growth for L'Oréal's luxury division in 2023: 2% (organic)
- - L'Oréal luxury division sales in 2023: 14.9 billion euros
- - L'Oréal growth in Europe in 2023: 14% (published), including 9.2% in the year-end period
- - L'Oréal growth in the United States in 2023: 10%.
Yves Rocher seeks to sell its factory in Ploërmel, Morbihan - 27/09/2023
- Yves Rocher's Ploërmel plant was on the verge of closure due to high fixed costs.
- The group has announced a plan to reduce the workforce at its three sites in Brittany.
- The Yves Rocher Group is a family-owned business founded in 1959.
- The cosmetics giant has sales of 2.4 billion and 16,300 employees in 114 countries.
Yves Rocher: major clean-up to relaunch the group - 18/06/2023
- Rocher group sales: 2.4 billion euros
- Yves Rocher sales: 1.2 billion euros (down 200 million, or -15%)
- Objective for Yves Rocher in Asia: quintuple sales to reach 15% of total sales
- Worldwide sales of solid shampoos: 5.5 million euros
- Market share target for Yves Rocher in France: from 8.8% to 10%
L'Oréal and dermocosmetics - 12/05/2023
- Worldwide sales of dermocosmetics products: €20 billion.
- Share of dermocosmetics in the beauty market: over 8%.
- L'Oréal Dermatological Beauty Division sales in 2022: 5 billion euros, with growth of 22% over the previous year.
- Sales growth for this L'Oréal division in the first quarter of 2023: 30%.
- In France, dermocosmetics is present in specific distribution networks such as pharmacies, parapharmacies and selective distribution.
- The Avène brand of the French Pierre Fabre group is expected to break the billion euro barrier for the first time this year.
Beiersdorf démarre la production de son usine de cosmétiques à Leipzig - 04/05/2023
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