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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 28/08/2020
Summary and extracts
1 Visão geral do mercado
1.1 Definição e escopo do estudo
O vinho é uma bebida alcoólica obtida pela fermentação das uvas, fruto das videiras. O vinho consumido pode ser tinto, branco ou rosé na França e ser plana ou cintilante. Este estudo tratará em particular do mercado do vinho branco em França, que é feito a partir da fermentação alcoólica de uvas com polpa não corada e peles brancas ou pretas.
O vinho tem uma importância cultural muito forte em França, como o demonstram os símbolos associados ao vinho pelos franceses: num inquérito realizado em 2017, 92% dos franceses associaram o vinho à tradição, 91% à convivência e 87% à partilha. É também por isso que os amigos e familiares das pessoas influenciam a decisão de compra neste sector, pois as recomendações de amigos e familiares são os principais critérios de compra para este mercado em França. Não é, portanto, surpreendente que a França seja o segundo maior consumidor de vinho do mundo (3,5 bilhões de garrafas consumidas em 2019), atrás dos Estados Unidos. A França é também o segundo maior produtor de vinho em volume (4,2 bilhões de litros de vinho produzido), atrás da Itália. [ InterVin ]
O vinho branco é historicamente a terceira cor de vinho mais consumida em França, atrás do tinto e do rosé. Contudo, existe uma tendência crescente para o consumo de vinho tinto diminuir em favor de outras cores. De fato, se em 1990, 80% do vinho bebido na França era tinto, em 2018 a realidade já era bem diferente. Quando olhamos para as vendas de vinho neste ano de DOP (quase metade dos volumes vendidos) e SIG (29% das vendas em volume) podemos ver a importância do vinho branco no mercado nacional . Durante este período, 56% das vendas de DOP e 47% das vendas de SIG foram de vinho tinto (por volume). Segundo a France AgriMer, isto permitiu que o vinho branco assumisse novas quotas de mercado, representando 19% das vendas de DOP em volume (22% em valor) e 25% das vendas de vinho SIG em volume (27% em valor).
List of charts
- Wine production
- White wine market trends
- Frequency of wine consumption
- Consumer profile
- Profile of the regular consumer
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Latest news
Auchan faces another "difficult" year in 2023 - 22/02/2024
- -Auchan net loss in 2023: 379 million euros
- - Previous year's profit: 33 million euros
- - Auchan's position in the French retail sector: 5th
- - Revenue in 2023: down 1.7% to 32.9 billion euros
- - Share of hypermarkets in Auchan's store base: 21%
- - Acquisition of Casino stores by Auchan and Intermarché: 70 supermarkets, 26 hypermarkets, including five larger than 9,000 m2, and two drives
Auchan: New Beginnings - 06/12/2023
- Gérard Mulliez founded Auchan in 1961.
- Auchan hypermarkets account for 80% of the company's sales.
- Auchan's market share has fallen from over 10% five years ago to 8.4% today.
- Failed attempt by the Mulliez family to take over Carrefour in October 2021.
- Auchan and Intermarché are looking to form a product purchasing alliance, which would give them a combined market share of 30%.
- Auchan and Intermarché have been trying to share nearly 300 hypers and supermarkets that Casino is due to sell.
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
Food: Carrefour joins forces with seven manufacturers to promote plant-based products - 07/09/2023
- The aim of the international coalition to accelerate sales of plant-based alternatives is to achieve joint sales of 3 billion euros in this niche by 2026.
- Carrefour's share will be 500 million euros, a 60% increase on today's figure.
- Plant-based alternatives represented a market worth 553 million euros in 2022
- Sales of plant-based products are enjoying double-digit growth.
Carrefour takes over Cora to avoid being left behind in France - 13/07/2023
- Carrefour acquired 60 Cora hypermarkets and 115 Match supermarkets.
- The acquisition cost was 1.05 billion euros.
- The acquired store networks have a strong presence in the Grand Est and Northern regions of France.
- With this acquisition, Carrefour's sales will increase by 5.2 billion euros, adding to the 42 billion euros it currently generates in France.
- Carrefour will take over 55 hypermarkets and 77 supermarkets.
- The combined market share of Carrefour and Cora will reach 22.6%, competing closely with Leclerc (22.4%).
- Carmila, the real estate company in which Carrefour holds a 36% stake, has reached an agreement to take over Louis Delhaize's 93% stake in Galimmo, a company owning 52 shopping arcades adjacent to Cora stores.
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o mercado do vinho branco | França
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