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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 25/06/2021
Summary and extracts
1 Visão geral do mercado
1.1 Apresentação e definição do mercado
As roupas de trabalho são artigos de vestuário destinados a serem usados no exercício de uma actividade profissional Isto é frequentemente feito para proteger o trabalhador contra um ou mais riscos para a sua segurança
Existem 4 categorias principais de roupas de trabalho
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Vestuário técnico;
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Roupa de imagem;
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As fardas
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Equipamento de proteção individual (EPI)
No entanto, a distinção entre estas categorias está a desvanecer-se gradualmente à medida que muitos EPI ou vestuário técnico se vão tornando cada vez mais personalizados, incluindo a noção de imagem
Note que o sector do vestuário de trabalho não inclui calçado (como o calçado de segurança).
O mercado francês de vestuário de trabalho está em ligeiro crescimento, com um crescimento de 4% entre 2015 e 2019. A pandemia de Covid-19 teve um impacto global positivo neste mercado, pois os meses seguintes à contenção foram quase o dobro do nível do ano anterior. Este aumento pode ser explicado pelo desejo das empresas de tranquilizar os seus empregados, fornecendo-lhes mais roupa de trabalho ou renovando a roupa velha para os proteger contra os riscos de saúde.
Em geral, o mercado de vestuário de trabalho está profundamente ligado ao dinamismo dos sectores industrial, da construção, de certos serviços de mercado (hotelaria/restauração, transportes), da saúde e dos serviços públicos. Entre as suas principais funções estão a protecção do trabalhador, a comunicação sobre a marca ou serviço, ou a identificação de um empregado
List of charts
- Size of the global workwear market
- Sales trends for NAF code 14.12Z - Manufacture of workwear
- Payroll employment by sector - Q4 2021
- Change in salaried employment by sector since 2014
- Salaried jobs in industry (private)
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Latest news
Centenarian Atelier Tuffery has become an ecommerce whiz - 13/11/2023
- Atelier Tuffery was founded in Lozère in 1892.
- The digital component now accounts for 50% of the company's sales.
- The company's sales total 4 million euros.
- In 2015, Julien Tuffery took over the company.
- The company employs 35 people, three of whom are dedicated to the web.
- According to Julien Tuffery, an e-tailer should invest 15% of its sales in digital.
- Atelier Tuffery sells its products both in its factory outlet in Florac, in a new boutique in Montpellier and on the web.
Birkenstock sandals debut in New York this Wednesday - 11/10/2023
- Birkenstock valuation: $8.6 billion.
- Birkenstock began to be controlled by investment fund L Catterton in 2021.
- L Catterton is associated with LVMH, the world leader in luxury goods.
- Birkenstock was founded in 1774 and is based in Germany.
- Birkenstock's sales grew at an average rate of 20% over the next few years after the arrival of external management in 2013.
Birkenstock intends to raise up to $1.58 billion for its IPO - 03/10/2023
- Birkenstock is headquartered in Linz am Rhein, Germany.
- Birkenstock was founded in 1774 and began selling sandals in 1963.
- The company was valued at around 4 billion euros in 2021 following the acquisition of a majority stake by investment company L Catterton.
- Birkenstock employs around 6,200 people and produces its shoes in Germany.
Birkenstock sandals take their place on Wall Street - 17/09/2023
- Birkenstock is targeting a valuation of $8 billion for its initial public offering on the New York Stock Exchange.
- This valuation is twice as high as two years ago.
- The company is majority-owned by private equity firm L Catterton.
- Christian Birkenstock, one of the two direct heirs, holds 12% of the shares.
- The company's sales have quadrupled over the past eight years, rising from 292 million euros in 2014 to 1.2 billion in 2022.
- Birkenstock made a net profit of 187 million euros in its last financial year, ending September 2022.
- The company produces around 30 million pairs of shoes a year.
- More than half of its customers (54%) are in the USA, compared with 36% in Europe.
- The company plans to inaugurate its largest factory in Germany in December.
MACC: when the Tupperware method works for craftsmen - 05/06/2023
- MACC was set up in 1946, targeting the building trade.
- The company has sales of 52 million euros and employs 200 people
- 75 independent salespeople visit these craftsmen every day to give demonstrations.
- 40,000 demonstrations are given every year.
- MACC products are available exclusively through direct sales.
- MACC counts two-thirds of the 300,000 building professionals in its customer portfolio. 70% of MACC products are manufactured in the Châtellerault or Vienne plants, and 98% in France.
- MACC also has an international presence, accounting for 20% of sales.
Birkenstock and its Boston clogs take luxury up a notch - 30/05/2023
- New Birkenstock factory to open in Pasewalk, near the Polish border.
- The new factory will employ around 1,000 people.
- 50% of Boston clog orders will not be filled this year.
- The Group employs a total of 5,500 people.
- 38 subsidiaries
- 55 directly-operated boutiques
- Two Dior models for 960 euros.
- L Catterton (LVMH and Financière Agache) acquired Birkenstock for around 4 billion euros.
- Sales forecast for 2022: over 750 million euros.
- Annual production: 30 million pairs
- Number of factories in Germany: 5.
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