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  • Number of pages : 30 pages
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  • Last update : 03/02/2022
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Summary and extracts

1 Resumo do mercado

1.1 INTRODUÇÃO

O mercado de roupas macho elevado de leque corresponde a um segmento de nicho entre a pronto-a-vestir para o grande público e a alta costura das grandes casas: este mercado está, portanto, reservado a uma parte da população que pode comprar regularmente, ou ocasionalmente, vestuário de marca de topo a preços bastante elevados

A luxo masculino representa quase 40% de um mercado global estimado em cerca de 200 mil milhões de euros e pronto a ser transportado representa menos de 20% do mercado mundial de luxo. No entanto, o pronto-a-vestir dos homens está melhor do que o PAP das mulheres, com um crescimento tímido desde 2016.

O mercado de vestuário masculino topo de gama continua a ser dominado por grandes nomes da alta costura Isso deixa pouco espaço para os novos participantes (LVMH, Hermès, Hugo Boss, etc.). Os grandes nomes do sector estão agora a contar com a mercado asiático e no Médio Oriente que têm apresentado crescimento de dois dígitos no segmento de luxo nos últimos anos.

O segmento de vestuário topo de gama está virado para o diminuição do poder de compra das famílias perigosos para os produtos de luxo (desfavorecidos em caso de arbitragem). O comércio eletrônico está crescendo, mas a um ritmo mais lento na moda masculina, pois responde por apenas 5% das vendas no país: isso pode ser explicado pelo fato de que os consumidores de luxo preferem testar o produto, que permanece um fator importante no desenvolvimento do comércio eletrônico investimento bastante substancial. No entanto, as vendas de segunda mão estão ganhando impulso no setor, com o declínio no poder de compra das famílias levando a uma mudança nas compras de segunda mão.

List of charts

  • Global luxury market by category
  • Breakdown of the luxury personal goods market by product type
  • Global market for luxury personal goods and apparel
  • Global luxury menswear market
  • French luxury menswear market
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Latest news

Moët Hennessy has global ambitions in fine wines. - 30/06/2022
  • The Insignia wine has repeatedly received top marks from Robert Parker.
  • This is an opportunity for Moët Hennessy to change its game in the wine business, and above all to "achieve critical mass, particularly in the US market", the world's largest and most lucrative
  • Moët Hennessy, the wines and spirits division of LVMH, has acquired 100% of the Joseph Phelps winery
  • A world-renowned winery, known for its red wines from Napa Valley and Sonoma County
  • Since acquiring New Zealand's Cloudy Bay some twenty years ago, the group has achieved critical mass in white wines, with over 3 million bottles produced
  • Château d'Escale is best known for its Whispering Angel rosé, which is said to sell over 10 million bottles a year
Moët Hennessy acquires Joseph Phelps, one of the founding fathers of Napa Valley. - 30/06/2022
  • Best known for its leading champagne and cognac brands, Moët Hennessy continues its wine offensive with the acquisition of the vineyards of Joseph Phelps, one of Napa Valley's great names.
  • Since 2019, LVMH has owned 55% of Château d'Esclans (known for its Whisphering Angel) and Château Galoupet.
  • The company also owns the highly prestigious Colgin and Newton.
  • The group has sold over 60,000 9-liter cases, including 13,000 cases of Insignia, whose great vintages easily cost over 1,500 euros a bottle.
LVMH relaunches Provence rosés. - 16/05/2022
  • Galoupet Nomade is sold exclusively on e-commerce sites.
  • The brand enters the world of mass retailing with the distribution of its products in supermarket stores.
  • Moët Hennessy markets its Château Galoupet cru classé de Provence after its organic conversion, in a lightweight bottle made from 70% recycled glass and a flat bottle made from recycled plastic.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

LVMH Vins et Spiritueux
Hermès International
Off-White
Kering
Zadig et Voltaire
Christian Dior Couture
Faguo
Eden Park
Francesco Smalto
Isabel Marant
Emporio Armani
Palm Angels (New Guards Group)

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