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  • Number of pages : 30 pages
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  • Last update : 07/10/2021
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Summary and extracts

1 Synthèse du marché

1.1 Definição e âmbito do estudo

Localizado na encruzilhada de questões públicas e privadas, o mercado do tabaco é um mercado muito específico, altamente regulado e monitorado, mas que, no entanto, afeta todos os segmentos da população mundial e francesa

O âmbito deste estudo incluirá a produção, distribuição e venda de tabaco e seus subprodutos, tais como cigarros, charutos, cigarrilhas, tabaco de enrolar, tabaco de mascar e rapé. Discutirá também novas formas de consumo que surgiram no mercado, como o cigarro eletrônico.

Embora houvesse 16 milhões de fumantes na França, 70% deles após 2010, eles agora são apenas 13 milhões em 2018 . O governo também estabeleceu uma nova meta para reduzir o tabagismo na França: reduzir os fumantes de 15 a 75 anos ao final do período de cinco anos do Macron de 26,9% para menos de 22%. O mercado do tabaco encontra-se, por conseguinte, na decréscimo em França, primeiro influenciado pelo aumento dos preços dos cigarros, que conduziu a uma diminuição das vendas de cigarros nos últimos 20 anos. O mercado também está em dificuldades devido ao crescimento das vendas de adesivos médicos e a cigarros electrónicos .

O mercado do tabaco é dominado por alguns líderes tais como a Philip Morris International (proprietária das marcas Malboro e Philip Morris), Seita (proprietária da Fortuna, Gauloises e Gitanes), Altadis Imperial Tobacco, Japan Tobacco International e British American Tobacco. Existem também cerca de quarenta distribuidores de tabaco em França, sendo a principal a Logista France. Por último, a venda a retalho de produtos do tabaco é regulada pela administração aduaneira.

 

 

List of charts

  • Prevalence of daily smoking by sex among 18-75 year-olds
  • Prevalence of daily smoking among 18-75 year-olds by region
  • Prevalence of daily smoking by level of education
  • Share of smokers in the population by age and sex
  • Prevalence of daily smoking by monthly income per consumption unit
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Latest news

The success of Iqos, an alternative tobacco, depends on the goodwill of regulators. - 26/11/2022
  • Iqos heating tobacco brand from Philip Morris International
  • 19.5 million consumers in 68 countries
  • 7.6% market share
  • PMI has invested $9 billion to develop its tobacco alternatives
  • In mid-2020, PMI obtained approval from the U.S. Food and Drug Administration (FDA) to sell its brand of smoking tobacco and its brand of communicating tobacco
  • In Japan, where it was launched in 2016, its market share is close to 25%
Tobacco giants face cigarette decline - 13/05/2023
  • In 2020, 17% of the world's population were smokers, compared with almost 27% in 2000
  • a further decline is expected, to 15.4% by 2025.
  • Cigarette sales volumes have fallen from 5,800 billion in 2007 to 4,700 billion in 2020, and are expected to drop to 4,500 billion by 2025.
  • One third of Philip Morris International's (PMI) revenues come from alternatives to cigarettes, with the share expected to rise to 50% by 2025.
  • New product categories account for 14.8% of business at BAT (Lucky Strike, Vogue...) and less than 5% at JTI (Winston, Camel...).
  • Cigarette manufacturers hold just 15% of the French vape market.
  • At PMI, 79% of profits still come from cigarettes.
  • Emerging markets such as China, Indonesia, Turkey and Russia remain attractive to tobacco companies.
The parallel tobacco market has exploded in France since the start of the Covid-19 pandemic. - 23/06/2022
  • Sales of untaxed cigarettes reached a record high in France in 2021, accounting for 35% of total consumption, a 5-point jump in one year.
  • The bulk (29%) is illicit and comes from smuggling and counterfeiting.
  • Smugglers have increased their cigarette production capacity (Meaux plant) to take advantage of the pandemic
  • In 2021, tobacconists' sales fell by 6%, but cigarette consumption rose by 1.6%
  • Smoking rates in the UK have fallen from 25% to 12% in ten years
  • More than one in four French people smoke every day

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Philip Morris International
Imperial Brands
Japan Tobacco
British American Tobacco
Altria (Philip Morris USA, Malboro)
Logista France (Altria)
Altadis (Imperial tobacco)
Arnold André

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o mercado do tabaco | França

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