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  • Number of pages : 30 pages
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  • Last update : 12/12/2019
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Summary and extracts

1 Visão geral do mercado

1.1 Definição e escopo do estudo

O mercado do papel inclui todos os intervenientes envolvidos em cada fase da transformação das matérias-primas (principalmente madeira, mas também fibras naturais) em pasta de papel, cartão e papel. Introduzido no Ocidente já no século XII, o papel revolucionou os meios gráficos, mas também se tornou indispensável na vida quotidiana de todos.

Os anos 90 marcaram uma importante virada para o mercado de papel: considerações governamentais e ambientais individuais forçaram esta indústria poluidora e intensiva em energia a adaptar-se. Aumentar a produção de papel reciclado, desenvolver ferramentas inovadoras e reduzir a poluição e o consumo de energia exigiu um grande investimento financeiro. No entanto, considerações ecológicas que pressionam para limitar ou mesmo proibir o uso de plástico, particularmente em embalagens e sacolas de supermercado, estão incentivando o crescimento do mercado de papel, que está em parte substituindo certas embalagens de plástico (daí o aumento do papel reciclado). Ao mesmo tempo, a investigação e desenvolvimento de materiais derivados e inovadores ganhou uma quota significativa do mercado do papel.

Papelão, embalagens, produtos de papel e seus muitos derivados ou produtos feitos de materiais reciclados são todas especializações que fragmentam este mercado. Na França, a indústria do papel e do cartão mostra uma tendência de crescimento de 2012 a 2021, apesar das profundas mudanças no tecido produtivo do país, com uma concentração gradual de produtores franceses. Contudo, alguns segmentos de negócio sofreram com a crise da saúde, e o índice de volume de negócios do comércio a retalho de jornais e papelaria em lojas especializadas ainda não recuperou o seu nível de 2019, com impacto a montante nos fornecedores.

Em um nível mais estrutural, a queda na produção registrada se deve principalmente ao declínio nas tiragens dos jornais; por outro lado, a produção de papel e papelão para embalagens tem aumentado desde 2016.

O sector da papelaria, ligado ao mercado do papel, está em crise há muitos anos. Passou por uma mudança profunda: há dez vezes menos papelarias grandes do que há vinte anos e muitas pequenas empresas entraram em falência.

List of charts

  • World paper market
  • Turnover of the retail trade of newspapers and stationery in specialized stores
  • Turnover of the paper and cardboard industry
  • French consumption of paper and cardboard
  • Breakdown of French paper and cardboard consumption
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Latest news

Hygiene: Essity invests in Eure to improve recycling of food cartons - 22/11/2023
  • The Hondouville plant in the Eure region of France produces toilet paper, handkerchiefs and paper towels for professional markets (hotels, restaurants, businesses, industry, etc.), marketed under the Tork brand.
  • To manufacture these products, the company has been recycling food bricks for over fifteen years
  • In each food carton, paper fibers (75%) are mixed with aluminum (5%), plastic (14%) and cork (6%).
  • The Stockholm-based international group, whose products are marketed in some 150 countries, has sales of 15 billion euros by 2022 and 48,000 employees worldwide.
  • In France, the Group's fourth-largest market, it operates eight sites with 2,500 employees.
  • Its Eure plant also manufactures cotton personal care products under the Demak'Up and Lotus brands.
  • Over the past three years, investments at the Normandy site have totalled 47 million euros, reassuring the plant's 360 employees
Essity claims "world first" in recycling - 21/10/2023
  • A new recycling line for liquid-food packaging was inaugurated on October 17.
  • Essity's sales target is 15 billion euros by 2022.
  • Essity employs around 48,000 people in 150 countries.
  • In France, Essity employs 2,500 people and has six production sites and a research and development center.
  • France is the Swedish group's fourth-largest market.
  • The Hondouville plant employs 360 people.
Antalis always greener | Greener with Antalis - 11/10/2023
  • Antalis belongs to the Japanese group Kokusai Pulp & Paper (KPP). KPP is a leading distributor of paper, packaging and communication products.
  • The group is present in 29 countries.
  • It generates sales of 563 billion yen, or around 3.578 billion euros.
  • Antalis is the leading BtoB distributor of paper and industrial packaging.
  • Antalis is also number two in the distribution of visual communication media.
  • Antalis employs 3,800 people.
General mobilization for Condat paper mills, a former industrial flagship and the Dordogne's largest private employer - 06/09/2023
  • Papeteries de Condat, the largest private employer in the Dordogne, is planning to cut 187 jobs - almost half of the plant's workforce.
  • The Spanish group Lecta, which owns the plant, employs a total of 3,000 people in seven factories across Europe.
  • Lecta posted sales of 1.7 billion euros last year.
  • The graphic paper market, which includes two-sided coated paper, continues to decline by 3% to 5% each year.
  • Since the summer of 2022, this decline has accelerated, with a reduction in volumes of 40%.
  • The Condat plant, founded in 1907, employed 1,200 people in the early 1990s, but now only 380.
  • Three job-saving plans (PSE) have been decided since 2007.
Ahlstrom paper mill in the Meuse region finds a buyer - 26/07/2023
  • The Stenay paper mill employed 130 people.
  • German fund Accursia Capital announced the takeover.
  • The company is positioned in the coated paper market.
  • In 2021, Accursia Capital will also acquire the Cenpa paper mill, which employs 300 people.
  • The Meuse plant produces 55,000 tons of specialty paper a year.
DS Smith donne un nouvel élan à sa cartonnerie de Durtal - 24/05/2023

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

International Paper
Smurfit Kappa
DS Smith
Saica Pack France
Ahlstrom-Munksjo
Norske Skog
Essity
Kimberly-Clark
Exacompta Clairefontaine
Guyenne Papier
UPM
Antalis France

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