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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 25/06/2021
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Summary and extracts

1 Resumo do mercado

1.1 Definição e apresentação

Equipamento de esqui refere-se aqueles úteis para esportes de snowboard para uso próprio. O escopo desteestudo inclui, portanto, todos os equipamentos de esqui no sentido mais amplo do termo. Cross-countryskiing, esqui alpino e snowboard serão levados em conta, apenas roupas de esqui serão excluídas.

O mercado de equipamentos de esqui na França está crescendo mais rápido do que o mercado global de esqui na França, que inclui a venda de roupas e acessórios e a operação de áreas de esqui, dificultada principalmente por condições climáticas perigosas nos últimos anos.

 Uma das principais tendências de longo prazo neste mercado é a crescente participação do aluguel de equipamentos em relação à compra. Este último é agora uma minoria entre as atividades dos vendedores de equipamentos de esqui. [USC]

A produção francesa é uma das mais importantes do mundo, com marcas nacionais que são famosas há várias décadas, e que agora exportam facilmente seus produtos.

Em um mercado fragmentado, os produtores devem competir na engenhosidade para combinar novos materiais e tecnologia com preços acessíveis. Os fabricantes de esqui "tradicionais" estão gradualmente sendo ultrapassados por fabricantes generalistas de artigos esportivos como Decathlon ou Go Sport.

List of charts

  • Poll: Who do you ski with?
  • Trend in the number of skier-days sold
  • Breakdown of ski-related expenditure
  • Trends in the size of the global ski equipment market (equipment excluding apparel/footwear)
  • The world's leading exporters of skis and snowboards
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Latest news

Rossignol relies on ready-to-wear to sell year-round - 16/11/2022
  • World leader in alpine and Nordic skiing
  • Sales €313 million in 2022
  • Expected sales in 2026: €500 million
  • Expansion of ready-to-wear (20% of current business)
  • Global outdoor clothing market worth €118 billion
  • 30 Rossignol boutiques
  • New directly-operated Start Gate outlets
  • 4 factories
Ski manufacturer Rossignol adapts its range to climate change - 06/03/2023
  • Rossignol holds a 17.4% worldwide share of the alpine ski market, 22.8% of the Nordic ski market, 18.4% of the ski boot market and 21.9% of the bindings market
  • ski market estimated at 400 million skier-days (daily visits by one person to a ski area, including 53.9 million in France)
  • Textiles now account for 20% of Group sales, up from 5% in 2015
Rossignol's industrial tricks to pamper athletes - 04/04/2023
  • Rossignol: 1,230 employees,
  • 313 million euros in sales by 2021-2022.
  • Rossignol has 153 athletes in its sponsorship program.
  • 59 medals won at the 2022 Beijing Olympic Games.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Skis Rossignol
Salomon (Amer Sport groupe)
Fusalp
MILLET MOUNTAIN GROUP
Atomic
Head
Burton Snowboards
Intersport France
Go Sport France
Glisshop (Lafreto groupe)
PIQ
Black Crows

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o mercado do esqui | França

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