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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 06/10/2023
Summary and extracts
1 Panorama do mercado
1.1 Definição e âmbito do estudo
Os complementos alimentares são géneros alimentícios que fornecem uma fonte concentrada de nutrientes para complementar a alimentação, comercializados sob a forma de dose. Podem conter vários ingredientes (vitaminas, minerais, plantas e ervas, etc.) e ser comercializados em diferentes formatos (cápsulas, comprimidos, pó, etc.) para responder a uma vasta gama de objectivos: luta contra o stress, fadiga, problemas digestivos, emagrecimento, beleza da pele, beleza do cabelo, desempenho desportivo.
No entanto, situam-se entre a alimentação e a medicina e, embora não possam pretender ter um efeito terapêutico, são recomendados, nomeadamente pelos profissionais de saúde. As incertezas em torno dos suplementos alimentares são ainda agravadas pelos avisos regularmente emitidos por comités científicos sobre certos componentes dos suplementos, que por vezes põem em causa os seus benefícios ou mesmo denunciam casos de efeitos secundários.
O mercado mundial deverá registar um crescimento anual de 8,4% entre 2021 e 2030, graças à crescente sensibilização dos cidadãos para a importância da sua saúde e à aceleração do ritmo de vida, que impulsionam a procura de produtos eficazes e vitalizantes. O sector é largamente dominado pelos Estados Unidos.
Em França, o mercado também está a registar um forte crescimento,aumentando 43,8% entre 2013 e 2019. Até 2021 , terá crescido 6% para atingir vendas de 2,3 mil milhões de euros. Do lado da produção, existem muitos intervenientes especializados ou polivalentes, como a Arkopharma e a Juvamine. Do lado da distribuição, as vendas dividem-se entre farmácias, drogarias, supermercados e vendas directas ou em linha.
Tal como a indústria alimentar em geral, os complementos alimentares estão a ser afectados pelas tendências da naturalidade e da personalização, deixando a porta aberta à entrada de novos e pequenos operadores neste mercado em rápida mutação.num mercado em crescimento, os operadores procuram diversificar a sua oferta e captar os segmentos mais promissores. Este estudo aborda os suplementos alimentares no seu conjunto, embora exista um estudo específico sobre os suplementos alimentares para desporto.
List of charts
- Size of the global dietary supplements market
- Global market share breakdown
- Breakdown of the European dietary supplements market by product
- Sales (incl. VAT) of dietary supplements
- Market share breakdown by dietary supplements sector
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Latest news
How France's Havea is capitalizing on the dietary supplements boom - 27/12/2023
- 59% of French people have consumed dietary supplements in the last two years, according to a survey conducted by Harris Interractive for Synadiet, the industry's trade association.
- Estimated at 2.6 billion euros in France and 15 billion euros in Europe, the dietary supplements market has been growing at an average annual rate of 5% over the past ten years.
- French company Havea, number one in Europe with sales of almost 300 million euros in 2023, 40% of which are exported, has been recording annual growth of 10% to 20% for the past five years.
- Group sold in 2022 by 3i fund to BC Partner
- The site has already doubled its production in three years with 12 million euros of investment Havea consolidates its industrial base in Vendée
- Aragan, the group's flagship brand along with Biolane, Densmore, Vitavea, Dermovitamina and Bears with benefits.
- The Aragan brand, distributed in pharmacies, accounts for a quarter of the Group's sales, and is growing by over 25% a year.
- This success is linked to the waves of delisting that affect around twenty drugs a year.
- 54% of sales of supplements are made in pharmacies
- Non-reimbursed business represents less than 15% of sales
- Havea acquired Germany's Bears for Benefits in 2022. Thanks to its gums, the beauty supplements specialist has doubled its sales in one year to 30 million euros in 2023
NaturAvignon digitalizes its health nutrition mail order business with Qilibri - 04/09/2023
- SP2L laboratory acquires 60% stake in Qilibri
- Qilibri was created in Paris before the health crisis.
- Since 2019, nearly 20,000 customers have placed their trust in the brand, and the company expects to achieve sales of 5.5 million euros this year.
- The SP2L laboratory has a range of over a hundred variations of dietary supplements and massage gels.
- Since 2019, it has sold over 10 million units of its flagship product, Argel 7.
- SP2L employs 35 people and achieves sales of €20 million with 300,000 customers, mainly senior citizens aged 55 to over 85.
- The personalized nutrition market for the elderly in France is estimated at 2.4 billion euros, driven by the aging of the population.
- With the acquisition of Qilibri, SP2L expects to double its sales over the next four years.
- The laboratory has set up an e-commerce site, which now accounts for 15% of sales.
Vitavea, Havea's factory of 1,000 natural health products in Vendée, France - 11/08/2023
- The Havea site covers 25 hectares near Montaigu, in the Vendée region
- The company employs 900 people, half of whom are based in Montaigu.
- Havea produces 1,200 products a year, 1,000 of which are manufactured in its Vendée plant
- The group estimates the natural health market in Europe at around 15 billion euros, including 2 billion in France.
- Havea achieved sales of 232 million euros in 2022 and forecasts total sales of 290 million euros in 2023.
- The Vitavea and Biolane brands account for over 30% and 22% respectively of Havea's sales.
- 60% of Havea sales are centered in France, and 90% in Europe.
- The Group is also present in markets outside Europe, such as China and Canada.
Vinpai, the specialist in algae-based ingredients, aims to raise over 5 million euros on Euronext - 06/07/2023
- Sales in 2022: 6.2 million euros, up by more than 21%.
- Vinpai, the green chemistry specialist, goes public on Euronext Growth Paris.
- The company plans to raise between 5.5 and 7 million euros.
- Sales target to be reached by 2025: at least 16 million euros and profitability in excess of 10%.
- The company has two sites in Saint-Dolay, south-east of Vannes (Morbihan) and Saint-Nazaire (Loire-Atlantique).
- Since its creation in 2011, Vinpai has developed over 3,500 formulas and recipes. Vinpai has around 160 customers in some 30 countries.
- 50% of the company's production is exported.
- Vinpai owns IFS concept arôme, a natural flavor specialist based in Seine-et-Marne.
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