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- Number of pages : 30 pages
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- Last update : 02/12/2021
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1 Visão geral do mercado
1.1 Apresentação e definição do mercado de sorvetes e sorvetes
O gelo é um alimento feito de de leite, açúcar, frutas e uma variedade de sabores . A sorbet consiste unicamente em xarope de açúcar e polpa ou aromas de frutas .
Existem diferentes tipos de sorvetes disponíveis nas lojas: cones e paus (às vezes vendidos individualmente), especialidades de sorvete para compartilhar (toras e bolos de sorvete) ou até mesmo cubas e potes de sorvete e sorvetes vendidos em GSA (Grandes Lojas de Alimentos).
Em termos de volume, o mercado de consumo doméstico é dominado por especialidades individuais (cones, paus, etc.) e sorvetes e sorvetes a granel (sobretudo de fruta), sendo o restante constituído por especialidades colectivas sazonais (toros de Natal, etc.). É o segmento de sorvetes que desempenha o papel mais importante na venda de sorvete durante o período de verão e o consumo de sorvete varia consideravelmente durante o ano e de um ano para o outro, dependendo das condições climáticas.
O mercado mundial de sorvetes e sorvetes foi estimado em 57.9 mil milhões em 2018 . Espera-se que cresça a uma CAGR (taxa de crescimento anual composta) de 4.9% entre 2019 e 2025 para atingir 84,9 mil milhões de dólares até 2025. O mercado global é altamente fragmentado, mas alguns dos principais intervenientes no mercado incluem Unilever, Mars, Nestlé, General Mills, Lotte e Dunkin' Brands
Em França, a indústria de gelados é composta por uma multiplicidade de empresas, e os intervenientes no sector são muitas vezes pequenos. No entanto, alguns grandes grupos globais dominam o mercado, incluindo os grupos acima mencionados. No que diz respeito aos distribuidores, são as Grandes e Médias Superfícies (GMS) que concentram a grande maioria das vendas.
O mercado francês tem visto um aumento constante do volume de negócios e do consumo nos últimos anos. No entanto, em 2019, os franceses consumiram um pouco menos de sorvete e sorvetes, com um uma queda de 3% no consumo efectivo das famílias em comparação com 2018 . No entanto, os participantes no mercado podem contar com a premiação e inovação de mercado como os principais motores do crescimento futuro.
As empresas do setor estão, portanto, confiando em estratégias de inovação. Esta inovação pode assumir várias formas renovação de fragrâncias , novos formatos ou novos conceitos . Outra oportunidade no mercado é o desenvolvimento de uma oferta de produtos biológicos a preços mais altos.
List of charts
- Projection du chiffre d'affaire des glaces et sorbets
- Frequency of frozen dessert purchases
- Quantity purchased per year by age group
- Breakdown of ice cream sales by age group
- Favourite types of ice cream
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Latest news
Auchan faces another "difficult" year in 2023 - 22/02/2024
- -Auchan net loss in 2023: 379 million euros
- - Previous year's profit: 33 million euros
- - Auchan's position in the French retail sector: 5th
- - Revenue in 2023: down 1.7% to 32.9 billion euros
- - Share of hypermarkets in Auchan's store base: 21%
- - Acquisition of Casino stores by Auchan and Intermarché: 70 supermarkets, 26 hypermarkets, including five larger than 9,000 m2, and two drives
Auchan: New Beginnings - 06/12/2023
- Gérard Mulliez founded Auchan in 1961.
- Auchan hypermarkets account for 80% of the company's sales.
- Auchan's market share has fallen from over 10% five years ago to 8.4% today.
- Failed attempt by the Mulliez family to take over Carrefour in October 2021.
- Auchan and Intermarché are looking to form a product purchasing alliance, which would give them a combined market share of 30%.
- Auchan and Intermarché have been trying to share nearly 300 hypers and supermarkets that Casino is due to sell.
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
In Haute-Savoie, "reasoned development" for Glaces des Alpes - 10/10/2023
- The company, which mainly supplies foodservice professionals
- Over 20 million euros in sales
- 75 employees
- 180 fragrances
- The brand is distributed throughout France, especially in the Rhône-Alpes region, as well as in Switzerland, Germany, Spain, Belgium and Luxembourg.
- Exports account for nearly 13% of sales.
Food: Carrefour joins forces with seven manufacturers to promote plant-based products - 07/09/2023
- The aim of the international coalition to accelerate sales of plant-based alternatives is to achieve joint sales of 3 billion euros in this niche by 2026.
- Carrefour's share will be 500 million euros, a 60% increase on today's figure.
- Plant-based alternatives represented a market worth 553 million euros in 2022
- Sales of plant-based products are enjoying double-digit growth.
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