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- Number of pages : 30 pages
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- Last update : 03/01/2022
Summary and extracts
1 Visão geral do mercado
1.1 Definição e escopo do estudo
O mercado de lingerie refere-se ao toda a roupa interior feminina e roupa de dormir . O segmento de calçado também está incluído no âmbito do estudo, enquanto que os fatos de banho e a roupa interior masculina estão excluídos, sendo ambos os mercados objecto de um estudo completo.
O mercado de lingerie pode ser dividido em quatro segmentos: o espartilho (sutiãs, sutiãs), o lingerie diurna (calcinhas, espartilhos, cintos de ligas) a vestuário de noite (despido, pijama) e o calçado (meias, meias-calças). A Córsega é o segmento dominante, respondendo por quase metade da quota de mercado.
O mercado global de lingerie está em expansão . Espera-se que cresça a uma CAGR (taxa de crescimento anual combinada) de 9,4% entre 2019 e 2027 . O mercado europeu constitui 39% do mercado mundial e espera-se que cresça a uma taxa semelhante à do mercado mundial
O mercado francês de lingerie está a ter lugar no contexto do declínio estrutural do mercado do vestuário feminino em França. De facto, o mercado francês de lingerie está em declínio devido ao sucesso da lingerie confortável e menos cara. A lingerie também representaria 18% do orçamento de roupas femininas
O mercado também se caracteriza pelo seu dependência das importações A maioria dos intervenientes no sector subcontrata a sua produção no estrangeiro, particularmente na Ásia. O "made in France", embora seja cada vez mais bem sucedido, está portanto, por enquanto, em grande parte, na minoria.
Quanto à distribuição, divide-se principalmente entre cadeias especializadas (Etam, Dim) e cadeias de pronto-a-vestir (Kiabi, H compras online tem crescido rapidamente nos últimos anos para atingir 13,9% em 2019.
O crise da Covid-19 afectou largamente o sector, em detrimento das lojas físicas e em benefício dos jogadores puros e dos jogadores digitais. A Containment também destacou o principal critério de compra de lingerie: o conforto . A tendência do "no bra", que consiste em não usar soutien, é indicativa das dificuldades em encontrar a lingerie que lhes convém. As compras estão assim a tornar-se cada vez mais funcionais
No entanto, existem muitos factores de crescimento no mercado da lingerie, em particular a digitalização o mercado, a diversificação da oferta para todos os organismos e a modo inclusivo s, bem como o desenvolvimento de produtos ecologicamente corretos .
List of charts
- Size of the global lingerie market
- Share of working women in the population
- Size of the French lingerie, nightwear, interiors and footwear market
- Size of the French lingerie market
- Nightwear, innerwear and footwear market
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Latest news
Ysé opens 6 stores in France - 11/05/2024
- Ysé created 12 years ago
- 7th boutique inaugurated in February
- Announcement of 6 new boutiques planned for summer
- Doubling of Ysé's retail presence in France by 2023
- Sales doubled since merger with Etam group 5 years ago
- 40% growth
- Opening of future boutiques in London and Brussels in 2024
Kiabi's resilience in the face of the textile crisis - 24/01/2024
- Kiabi is 45 years old and belongs to the Mulliez galaxy.
- Kiabi posted sales of 2.2 billion euros last year, up 1%
- kiabi claims 23 million customers in 26 countries.
- Kiabi has 606 points of sale and 15-20% of its sales are made online.
- The brand is number 1 in France in terms of volume, and vies for first place with Intersport in terms of value every year.
- It has attracted 1 million new customers with the launch of its second-hand service in 2020.
- The debt-free Kiabi continues to expand, recently entering markets in Uruguay, New Caledonia and Egypt.
- Kiabi plans to become the world's "favorite responsible and accessible fashion brand for families
- The company has never deviated from its strategy of offering "fashion at low prices".
- Kiabi has also launched corners in hypermarkets in Belgium, Italy and France, as well as tests at Decathlon.
- Kiabi is testing clothing rental in three stores.
Wolf Lingerie targets e-commerce expansion in 2024 - 09/01/2024
- The Sans Complexe brand launched its own e-commerce site in 2015.
- Sans Complexe is a brand of the SME Wolf Lingerie, which has 180 employees.
- Digital accounts for 15% of the brand's business.
- The brand, which turns 25 in 2023, is present in 40 countries.
- Sans Complexe is present through some 3,700 points of sale.
- The brand's main markets are France, Belgium, Spain, Italy and Germany.
- In France, Sans Complexe is the fourth largest lingerie brand according to Kantar.
- The brand has nearly 2 million buyers a year.
La Redoute makes home and decoration its center of gravity - 24/11/2023
- Ready-to-wear sales in France have been declining for almost 15 years.
- The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
- Vinted is the second most visited e-commerce site in France.
- During the Covid pandemic, consumers renewed their interest in home decoration.
- La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
- La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
- Six new points of sale will be added to the 60 existing in Switzerland and Italy
- 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
- La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
- La Redoute accounts for around a quarter of home linen sales in France.
- La Redoute develops its marketplace
Kiabi imagines its store of the future | Imagining the store of tomorrow - 22/11/2023
- Kiabi has a pilot store in Petite-Forêt, near Valenciennes
- The store features a "service heart", a space in the middle of the store for customers to relax and take part in activities.
- The Kiabi brand has sales of 2.2 billion euros for 2022, up 10% on the previous year.
- Kiabi is also testing this new store concept in Madrid, Spain. Kiabi plans to roll out the new concept across its network of 579 stores in 25 countries, almost half of which are in France.
For its 130th anniversary, Petit Bateau modernizes its Troyes factory - 26/10/2023
- Petit Bateau has 450 employees in Troyes and 2,500 worldwide,
- Petit Bateau has a second factory in Marrakech, Morocco, and works with subcontractors in Tunisia, Europe, Asia and the Indian Ocean.
- The French market accounts for over 50% of sales, which are forecast to reach 270 million euros by 2022.
- Its two other key markets are Japan (10% of sales) and Italy.
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