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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 19/01/2022
Summary and extracts
1 Visão geral do mercado
1.1 Definição e escopo do estudo
O sector das entregas ao domicílio, em ascensão nos últimos anos, tem sido totalmente t mudou os hábitos de consumo dos franceses . É um mercado que inclui diferentes tipos de intervenientes: entregas de pratos de restaurante em bicicleta, serviços de catering, restaurantes com os seus próprios motoristas de entregas, etc.
Hoje, a entrega de refeições ao domicílio já não se limita à entrega de hambúrgueres, pizzas e sushi, mas abre-se a um vasta gama de restaurantes Isto responde às novas expectativas dos consumidores que querem desfrutar de novas experiências culinárias, comer de forma mais saudável e encomendar de forma rápida e fácil. No entanto, o mercado está a ter mais dificuldade em arrancar em França do que nos países anglo-saxónicos, uma vez que não faz parte da cultura francesa ter refeições prontas entregues em sua casa; os jogadores tendem para atingir pessoas mais jovens ou Geração Z, que são mais receptivos a este modo de consumo.
O mercado europeu de entregas está a crescer fortemente, com um aumento de quase 20% por ano entre 2015 e 2020 . Da mesma forma, os números de crescimento para o mercado francês são semelhantes, com os especialistas a preverem mesmo um crescimento anual de mais de 25% entre 2018 e 2022 . Representando quase 6% do mercado de restaurantes, o novo mercado de entregas ao domicílio está a levar os restauradores tradicionais a adaptarem as suas ofertas ao modelo de entrega.
Se alguns actores se destacarem como Deliveroo, Uber Eats ou Just Eat, o mercado está em constante evolução com o surgimento de novos jogadores como o varejistas de massa que estão a começar a entregar refeições preparadas em sua casa, ou restaurantes fantasmas (restaurantes virtuais apenas disponíveis através da Internet para entrega online).
Ao contrário da maioria dos setores econômicos, o mercado de entrega de refeições é impulsionado pela crise do coronavírus, que resultou no fechamento de restaurantes físicos e na proibição de comer fora. Como resultado, o valor deste mercado está a aumentar em 2020, com um aumento de 24% do número de utilizadores na Europa .
List of charts
- Part des structures de livraison de repas en ligne et hors ligne
- Marché européen de la livraison de repas
- Taille de marché de la livraison alimentaire
- Part de marché de la livraison de repas
- Lieux de livraison des repas
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Latest news
Just Eat pulls the plug on salaried delivery staff in France - 19/01/2024
- Just Eat Takeaway took three years to stop having salaried delivery staff in France.
- In January 2021, Just Eat had announced its intention to hire 4,500 people to deliver meals, aiming to reach around 30 cities.
- In 2022, Just Eat undertook a reorganization affecting all cities where the salaried delivery system had been set up, with the exception of Paris.
- A job-saving plan is scheduled for September, affecting 117 people.
- Just Eat plans to rely solely on its service providers and restaurant employees to deliver meals in Paris, as it already does elsewhere in France.
Philippe Wahl: "La Poste, multi-functional" | Philippe Wahl: "La Poste, multi-functional" - 04/12/2023
- The number of letters sent in 2023 will be six billion, compared with 18 billion fifteen years ago.
- La Poste employs some 240,000 people, including 65,000 letter carriers.
- La Poste's plan calls for the delivery of five million meals by 2023, in over 200 towns and cities.
- la Poste, which specializes in parcels in France and abroad, accounts for 52% of La Poste group's sales
- La Poste develops a digital safe service with Docaposte.
La Poste enters the world of healthcare - 19/10/2023
- La Poste has a network of 35,600 access points in France.
- Since 2017, La Poste has begun to diversify into the healthcare sector, acquiring several healthcare companies
- Currently, La Poste accompanies 140,000 patients at home on medical prescription.
- Nearly one million meals delivered to homes in one year.
- 30 million hospital admissions are managed each year using its administrative management software (Maincare).
- More than 300,000 teleconsultations have been carried out thanks to La Poste.
- La Poste has a digital cloud solution (NumSpot) "made in France".
- La Poste forecasts healthcare sales of 500 million euros by 2030, compared with 300 million today.
- La Poste has developed an AI solution for healthcare through its NumSpot subsidiary.
Deliveroo enters the catering market - 26/09/2023
- Fauchon Réceptions: around sixty employees and sales of around ten million euros.
- Deliveroo is developing a nationwide network of caterers, with several hundred partners planned over time.
- For the moment, this network covers Paris, Lyon and Bordeaux.
- Deliveroo has around twenty "ghost kitchens" in Paris, spread between Courbevoie and Saint-Ouen.
- 1 billion euros have been invested in three platforms: Deliveroo (523 million euros), Glovo (319 million euros) and Wolt (118 million euros).
Getir and Gorillas liquidated, 1300 jobs lost - 20/07/2023
- Paris Commercial Court announces receivership of express delivery companies Getir and Gorillas in France
- Getir France sales in 2022 were 120.3 million euros
- Regulatory upheaval in March: "dark stores" are now considered warehouses rather than shops.
Uber Eats, Deliveroo: the battle of Paris - 13/06/2023
- In 2022, 48% of French people had a meal delivered to them in the last six months, a figure that rises to over 70% in the Paris region (source: Food Service Vision).
- Ile-de-France accounts for around four deliveries per month, compared with the national average of three.
- Uber Eats has 45,000 restaurant and retail partners and 60,000 delivery drivers in France, while Deliveroo claims 26,000 and 22,000 respectively.
- 39% of delivery drivers are self-employed.
- Hidden costs, sometimes high, are a problem for the meal delivery market.
- Commissions for restaurateurs can be as high as 30%.
- Subscriptions are the new sinews of war for customer loyalty
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