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  • Number of pages : 30 pages
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  • Last update : 05/10/2020
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Summary and extracts

1 Visão geral do mercado

1.1 Apresentação e definição

Coaching refere-se à prática de fornecer suporte personalizado para o cliente, que por sua vez deve atingir um objetivo. O coaching tem sido tradicionalmente associado ao esporte, embora existam várias áreas que podem ser “melhoradas”, como a esfera pessoal ou profissional.

Com referência ao tipo mais comum de coaching, esportes, é possível associar este último com instrutores de fitness ou personal trainers. Embora a definição de coaching seja ligeiramente diferente da de um treinador.

Embora o mercado de coaching esportivo seja atualmente difícil de estimar globalmente (as redes de coaching esportivo são geralmente locais ou nacionais), pode-se notar que o mercado está concentrado nas regiões mais ricas do mundo, ou seja, Europa Ocidental, América do Norte e Oceania. É também nestas regiões que a ligação entre a saúde e a prática de uma atividade desportiva é mais conhecida.

Através do surgimento de novas aplicações de coaching, tecnologias de medição de desempenho e novos modos de educação na prática esportiva, a profissão de treinadores esportivos está evoluindo, oferecendo ofertas mais personalizadas. Além disso, a procura de treinadores individuais está a aumentar acentuadamente

Este contexto tecnológico também vem afetando a demanda por coaching desportivo em Portugal. Se por um lado a oferta está a evoluir com a tecnologia, por outro ela também torna o mercado mais competitivo, com diversos sites que permitem comparar preço e qualidade dos serviços prestados. Finalmente, com ginásios cada vez mais baratos, os consumidores possuem mais recursos disponíveis para investir em um coaching que possa complementar a sua prática desportiva.

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o mercado de coaching desportivo | Portugal

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