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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 25/01/2022
Summary and extracts
1 Visão geral do mercado
1.1 Definição e escopo do estudo
Do-it-yourself refere-se a actividades manuais não profissionais de reparação, criação, melhoria e manutenção de pequenos objectos em casa. Este estudo concentra-se no mercado de bricolage do consumidor e, portanto, exclui a actividade BtoB das lojas e centros de bricolage.
O mercado de bricolage, portanto, diz respeito a uma grande variedade de itens. A Union Nationale des Industriels du Bricolage (Inoha) identificou 11 categorias principais: construção, canalização/sanitária, jardim, pintura/cola, madeira/madeira, revestimentos, ferramentas, electricidade, ferragens, decoração e conforto térmico.
Estes diversos produtos são produzidos em França ou importados e depois distribuídos por super-lojas de bricolage, retalhistas, pure-players digitais ou super-lojas alimentares. Em França, a distribuição de artigos de bricolage é, no entanto, muito concentrada, uma vez que as lojas de bricolage representam 74% das vendas em valor e apenas 4 grupos representam 93% do volume de negócios das lojas de bricolage, ou seja, dois terços do mercado total. Os principais intervenientes no sector são os 4 grupos Adeo (Leroy Merlin, Weldom, Bricoman), Kingfisher (Castorama, Bricodépot), Mousquetaires (Bricomarché, Bricocash, Bricorama) e Mr Bricolage (Mr Bricolage, Briconautes).
O mercado francês de bricolage é o terceiro maior da Europa, atrás daAlemanha e do Reino Unido. Em escala global, no entanto, os Estados Unidos dominam em grande parte, respondendo por cerca de metade do mercado mundial em valor. Este mercado global totalizou 594 mil milhões de euros em 2018, crescendo de forma constante desde 2013.
O mercado francês de bricolage registou um aumento de 3,4% no volume de negócios em 2019. Este crescimento pode ser explicado, em particular, pela recuperação económica do sector da construção e pelo aumento da tendência de "faça você mesmo".
Em março e abril de 2020, a crise da Covid-19 interrompeu o dinamismo do mercado francês de bricolage, que era de +2,21% em termos de valor em fevereiro de 2020. Após a contenção, porém, houve um efeito de recuperação com uma taxa de crescimento de 30% nas vendas de bricolage em junho de 2020 em comparação com junho de 2019 e, em seguida, o ritmo de crescimento das vendas diminuiu, ilustrando o retorno gradual à normalidade nas vendas de bricolage.
List of charts
- Number of establishments registered under activities 4752A and 4752B
- Number of employees registered in activities 4752A and 4752B
- Size of the global DIY market
- DIY market share by continent
- Trends in the French DIY market
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Latest news
Castorama revises its formula in France to boost sales - 28/03/2024
- - Castorama sales down 4.8%.
- - Brico Dépôt sales down 7%.
- - Total sales in France down by almost 6%.
- - Strategies: modernization of stores, reduction of floor space by 30%, transition to franchising, and transfer to the Brico Dépôt banner.
- - By 2024-2025, 13 units will be specifically affected (2 franchised, 1 will become Brico Dépôt, 7 relaunched, and 3 reduced in size).
- - 15% of Castorama and Brico Dépôt sales are generated by major works (kitchens, bathrooms) linked to moves.
- - Introduction of Screwfix in France, with 23 current stores, planned to reach 15 more by 2024 and 600 in the long term.
Mr.Bricolage expected to decline in 2023 - 14/03/2024
- Mr.Bricolage group sales in 2023: 2.31 billion euros
- In France, 902 stores generated sales of 1.96 billion euros in 2023
- Number of stores by brand in 2023:
- - Mr.Bricolage: 331 stores
- - Les Briconautes: 101 stores
- - Independent chains: 470 stores
- Total number of stores at January 1, 2024: 1088 stores
Purchasing alliance between Le Club-Les Briconautes (Mr.Bricolage group) and Espace Emeraude - 27/02/2024
- - Club-Les Briconautes has 592 affiliated stores.
- - Espace Emeraude has 87 stores.
- - In 2023, Mr.Bricolage's sales were 2.4 billion euros.
- - Espace Emeraude has sales of around 280 million euros.
- - In 2022, Le Club and Les Briconautes achieved sales volumes of 334 million euros and 247 million euros respectively.
Tools: Cofaq targets sales of one billion euros - 15/02/2024
- - Cofaq was founded seventy years ago in Poitiers.
- - It launches a new ten-year strategic plan aimed at doubling its sales (currently 550 million euros)
- - Cofaq is France's 27th-largest cooperative, bringing together 400 independent retailers.
- - Cumulative member revenues reach 1.4 billion euros.
- - They operate 900 outlets under five banners.
- - The network plans to grow to 1,000 outlets.
- - Cofaq offers 2 million items from 1,000 suppliers.
- - Revenues from private labels still represent a modest 20 million euros, a figure that should double within three years.
DIY: ManoMano highlights its ManoMano Pro service in new TV campaign - 14/02/2024
- ManoMano launched its service for construction professionals, ManoMano Pro, at the end of 2020.
- Three years later, ManoMano has attracted around half of the craftsmen in the sector in France, i.e. some 200,000 companies.
- ManoMano offers over 19 million product references on its site.
Espace Emeraude speeds up product reparability - 13/01/2024
- 11 Espace Emeraude stores have signed up to the scheme to repair appliances rather than replace them.
- Espace Emeraude now has a total of 73 stores, all of which are expected to offer the Repair Bonus this year.
- Espace Emeraude has sales of 260 million euros and 1,200 employees.
- The brand plans to exceed 100 stores by 2026, and to reach 300 points of sale within 10 years.
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