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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 07/11/2021
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Summary and extracts

1 Visão geral do mercado

1.1 Definição e escopo do estudo

Os artigos de couro incluem o fabrico e distribuição de pequenos artigos de couro fino, geralmente no sector do luxo . Isto inclui bolsas de couro, carteiras, pulseiras, cintos, selaria e acessórios para carros, por exemplo, mas exclui a fabricação de luvas e de sapatos.

A França se sobressai neste setor com alto valor agregado e exigindo uma força de trabalho qualificada. As suas empresas, grandes grupos internacionais de luxo, exportam a imagem de marca "made in France" Isto é particularmente verdade na Ásia, onde a procura tem vindo a crescer há vários anos.

Mas os números dos artigos de couro também estão aumentando dentro do território francês, impulsionados por uma próspera indústria do turismo após uma queda em 2016, bem como por um clima econômico favorável para os indivíduos.

A indústria dos artigos de couro está, assim, a evoluir num ambiente altamente competitivo, onde os efeitos da moda estão obviamente presentes Por isso, é necessário que as empresas presentes no mercado se adaptem o melhor possível à procura, especialmente para os novos operadores que devem construir uma imagem de marca Finalmente, a indústria do couro em geral é ameaçada por uma crescente consciência ambiental e animal da população Também estamos trabalhando no desenvolvimento de novos produtos que sejam mais ecológicos e de origem vegetal ou sintética.

A crise sanitária da COVID-19 teve o efeito de reduzir drasticamente a atividade no setor do luxo e, portanto, no segmento de artigos de couro. De facto, como uma grande parte da actividade é determinada pela procura externa e pela chegada de turistas a França, o sector dos artigos de couro sofreu uma queda global no volume de negócios.

List of charts

  • Market share of leading luxury leather brands
  • Projected leather sales
  • Total billings of French leather goods manufacturers
  • Foreign trade in leather goods
  • Main customer markets for French leather goods manufacturers
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Latest news

Chanel invests in Italy again: new joint for Gensi Group - 29/02/2024
  • **Chanel investment in the Gensi Group Footwear Factory**:
    • - Inauguration of a new 3,000-square-meter splicing department at the Mosciano Sant'Angelo (Teramo) production site.
    • - Activation of 4 new production lines of 70 meters each.
    • - Currently, 6 production lines are in operation, with a plan to double them in the next 3 years through the inclusion of new professional resources.
  • **Corporate Sustainability Initiatives**:
    • - Formation of 3 working groups dedicated to the company's environmental sustainability a year ago.
    • - Reduction in energy consumption and processing waste.
    • - Advances in recycling and reuse.
    • - Launch of in-house training institute "M'Astri Nascenti" in collaboration with Arsutoria School, with 60 people trained to date.
  • **Workforce and Hiring Plans**:
    • - Currently, the company has more than 660 employees, of whom more than 120 are hemlines.
    • - New hires are planned to further increase the workforce.
  • **Manufacturing Chanel and Italian Supply Chain**:
    • - Chanel shoes are designed in France but produced in Italy.
    • - Italian companies controlled by Chanel involved in production: Roveda of Parabiago (acquired in 1999), Gensi of Giulianova (acquired in 2015), and Ballin Shoes (acquired in 2020).
Delsey joins forces with Benetton and Jeep - 03/10/2023
  • Samsonite is identified as Delsey's main competitor.
  • Delsey recently signed two five-year licensing agreements with Benetton and Jeep.
  • Delsey already teamed up with Peugeot in January to develop a line of premium suitcases and bags.
  • Licensing revenues could account for up to 45% of Delsey's sales.
  • 50% of customers were unaware that Delsey was a French company.
  • Delsey still generates 20% of its business in France.
  • Delsey's sales forecast for 2023 is 250 million euros, an increase of 20.7% in one year.
Chanel creates "La Parcelle", a new green and artistic space - 14/09/2023
  • Le 19M, the space dedicated to Chanel's métiers d'arts, was inaugurated in 2021.
  • Le 19M brings together 600 craftsmen and experts in eleven Maisons d'arts.
Hermès, champion of luxury growth - 29/07/2023

Hermès sales growth: 25% in the first half.

Planned openings: four new leather goods stores by 2027.

Luxury: Hermès, the quiet force of luxury gallops on - 28/07/2023
  • Hermès sales reached over 6.6 billion euros in the first six months of the year. Sales were up 25%.
  • Sales in Asia were up 28%.
  • Sales in the United States rose by 20%, in Europe by 22% and in France by 24%.
  • Continued rapid growth in Hermès sales, with a particularly strong performance in Asia and in the leather goods market.
Massive recruitment at Longchamp - 28/06/2023
  • Longchamp plans to hire 450 new staff this year, including 200 in its French factories
  • Double-digit growth for Longchamp, outstripping that of the leather goods market
  • Percentage of Longchamp sales in France: 30% (a third of which are generated by foreign visitors)
  • Longchamp's online sales have tripled between 2019 and 2022 and represent almost 5% of sales
  • Longchamp has 800 employees in France out of a total of 1,100 emplyees
  • Longchamp has 330 directly-operated and concession stores worldwide, and 900 other points of sale
  • Longchamp aims to expand from 40 to 60 stores in China over the next 5 years
  • The Segré-en-Anjou Bleu site (Maine-et-Loire) employs 420 people

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Hermès International
Chanel
Michael Kors
PRADA Retail France (Prada Groupe )
Toloméi Groupe
Maroquinerie Auguste Thomas
Les Ateliers de Vitré
Maroquinerie Pierre Cotte
Longchamp
Lancel (Piquadro)
Delsey Paris
Lancaster Maroquinier

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