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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 14/01/2022
Summary and extracts
1 Resumo do Mercado
1.1 Definição e escopo do estudo
O café em casulo ou café encapsulado, é uma forma de embalar o café embalado individualmente (cápsula ou cápsula macia), para uso rápido em uma máquina de café adequada. Estes produtos estão no mercado desde 1970 graças à invenção do Nespresso, enquanto outras empresas seguiram gradualmente esta tendência: Illycaffè em 1972, Lavazza em 1989 e Senseo em 2001.
Existem três tipos principais de vagens de café, que competem com outros tipos principais de café, como o café moído e o café solúvel [...] café ] :
- O "cápsulas macias." que permitem um "filtro" de qualidade, comercialmente disponível, adaptado ao Philips Senseo
- O "cápsulas duras" que permitem um "espresso" renderizando
- O "cápsulas que também permitem um acabamento "expresso" mas que são adaptados às máquinas Nespresso, Agga ou Iperexpresso
O mercado mundial está a crescer. Ir para 2017 e 2025 deve se estender a um Um CAGR de mais de 6% . Em todo o mundo, as vagens de café tornaram-se mais atraentes à medida que os consumidores procuram replicar o café em casa. Ao mesmo tempo, os fornecedores continuam a diversificar a sua oferta e para melhorar a qualidade, o que permite o desenvolvimento contínuo do produto e do mercado. O café é produzido exclusivamente fora do mundo ocidental, mas o consumo é mais elevado na Europa. A Finlândia lidera o consumo per capita com uma média de 12 quilos de café por pessoa por ano
Em França, o mercado tem sido em rápido crescimento, impulsionado por um oferta mais alargada e a vontade dos consumidores de trazerem café de alta qualidade para suas casas. Além disso, o customização tornou-se uma tendência à qual os produtores estão receptivos, criando produtos que podem satisfazer todos os tipos de clientes.
Em França, e em todo o mundo, as principais marcas de vagens de café são Nespresso, Senseo, Malongo e Tassimo Carte Noire, L'Or Espresso e Café Royal também são marcas líderes. Todos eles oferecem vagens de café, bem como uma máquina de café da mesma marca. Os intervenientes no mercado das vagens de café estão concentrados na subida de gama e na inovação contínua para apoiar o seu crescimento. Os dois principais problemas no mercado de cápsulas de café parecem estar relacionados com a obrigação da Nespresso de remover barreiras à entrada de outros fabricantes, bem como com a reciclagem de cápsulas usadas. (padarias, fabricantes de biscoitos, etc.).
List of charts
- Coffee pods and capsules market
- Taille du marché de la transformation du café et du thé (NAF 10.83Z)
- Consommation quotidienne de café
- Part de marché, ventes de café et de thé dans les super et hypermarchés
- Proportion des ménages équipés de machines à café
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Latest news
Pietro Mazzà takes over as General Manager of Lavazza France and Carte Noire - 22/02/2024
- -Founding year: 1895 in Turin
- - Company sales: 2.7 billion euros
- - Number of employees: 5,500 - Number of production plants: 8
- - Number of countries where the company has production plants: 5
Nespresso wants to make its coffee pods greener - 05/01/2024
- Thirty-seven years ago, Nestlé launched the Nespresso concept.
- The Swiss giant dominates the world of small coffee pods.
- Last year, the market approached the 4 billion euro mark in France, up 10% year-on-year and even 17% by 2021.
- New competitors, such as Switzerland's Migros with its Café royal brand, and the rise of bean-to-cup machines,
- Nespresso has invested in a pilot line of compostable paper capsules. In Switzerland, the rate of recycled capsules is already approaching 70%.
- For the moment, these compostables are only available in France and Switzerland
Nespresso steps up its support for Café Joyeux - 30/11/2023
- Café Joyeux has managed to grow at an unhoped-for rate since its launch 6 years ago, while its team members with mental and cognitive disabilities, in particular Down's syndrome or autism spectrum, will number nearly 170 by the end of the year
- Nespresso' s support acts as a gas pedal for this not-for-profit company
- Café Joyeux employs 300 people, not counting volunteers.
- It is present in 17 locations, including three outside France, in Belgium and Portugal.
- The next openings are scheduled for Saint-Philippe-du-Roule in Paris in January, followed by Marseille, Strasbourg and Angers. s the fight against food insecurity
- Café Joueux has installed its own-brand coffee references at Carrefour, on the shelves of some 800 convenience stores and 36 hypermarkets.
JDE Peet's, Café: historic turn for the owner of L'Or, Senseo and Jacques Vabre - 27/11/2023
- The Reimann family is the owner of JAB Holding, which has spent
- Perfumer Coty
- the Pret A Manger sandwich chain
- JDE Peet's, the world's second-largest coffee company behind Nestlé, with brands such as L'Or, Senseo and Jacques Vabre
- Reckitt Benckiser (Woolite, Calgon, Durex)
- Panera Brands in the coffee and bakery sector, with 140,000 employees and sales of 4.8 billion dollars (American chains Caribou Coffee and Panera Bread)
- Pet clinics and veterinary practices, with Ethos and NVA, two companies with revenues of $2 and $4 billion respectively.
- JAB's business model consists of identifying a sector with high consolidation potential, acquiring players in the field, merging them and taking them public.
- JAB's coffee strategy: in the space of eight years, JAB acquired Peet's, a premium coffee roasting and distribution chain, the Dutch Douwe Egberts and the German Jacobs, and in 2015 the assets of Mondelez International. The group includes some fifty coffee and tea brands and is listed on the stock exchange. The holding company still owns 59%.
- In 2021, JAB takes US doughnut chain Krispy Kreme public
- In 2019, JAB buys pet clinics, investing 5 billion. In France, the group bought HD Assurances and CaptainVet.
- In 2015, Coty's takeover of Procter & Gamble's beauty products turned into a disaster.
Malongo relocates its percolators to Vendée - 12/10/2023
- Sales 2022: 120 million euros
- Number of employees: 400
Malongo doubles up in Vendée - 01/07/2023
- The Malongo Group, a long-standing player in the fair trade coffee market, plans to build a 3,500 m2 plant in La Roche-sur-Yon (Vendée) in the first quarter of 2025.
- The investment is around 3.5 million euros
- Current production is 60,000 units a year, but this is set to rise to 400,000 units a year within three years.
- Malongo has sales of 120 million euros.
- Malongo employs 400 people.
- Malongo's espresso machines are distributed one-third in hotels and restaurants, one-third in supermarkets (1,000 points of sale) and one-third for export.
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