O mercado da restauração - França

The food giant (sales €3 billion) is preparing to inject €50 million into an extension to the Frial site in Calvados.

This plant produces frozen ready-made meals sold under brand names and private labels.

The Group's Cité Gourmande brand of frozen ready meals generates sales of only around 60 million euros, compared with 188 million for Frial.

the Frial Frial employs 480 people

• Zenchef was founded in 2011 by Xavier and Thomas Zeitoun and Julien Balmont.
• The group recently acquired Resengo, a 20-year-old pioneer of online reservations in Belgium.
• Resengo has a portfolio of 3,500 restaurants, including all 3-star restaurants in Belgium.
• Zenchef's main rivals are The Fork and Open Table, which each claim 60,000 partner restaurants worldwide.
• The group is backed by the American fund PSG, which has pledged a further 50 million euros to finance the acquisitions.
• With the acquisition of Resengo, Zenchef now has 15,000 partner restaurants, including 8,000 in France, where it is half the size of The Fork.
• Zenchef's model is based on a monthly subscription charged to the restaurateur, which averages 150 euros per month.
• Zenchef has 30 million meals booked each month via its software.
• With the acquisition of Resengo, the group forecasts sales of 25 million euros for 2023, and is positioned close to profitability.

• Groupe Bertrand sales: 2.7 billion euros in 2022 (compared with around 2 billion in 2019).
• Groupe Bertrand is France's leading independent restaurant operator, and number two in the sector behind McDonald's.
• Groupe Bertrand comprises two distinct divisions: Bertrand Franchise and Bertrand Hospitality.
• The group's brands include : Burger King, Léon, Au Bureau, Hippopotamus, etc.
• Groupe Bertrand owns 40% of Burger King, with the remainder held by the Bridgepoint investment fund.
• The group plans to open 120 to 130 new establishments a year in France.
• Estimated sales for 2023 are €3 billion.
• Groupe Bertrand also owns Nespresso boutiques, Maison Plisson (which sells fresh produce and delicatessen products), and an agricultural estate in Nonville (which produces organic fruit and vegetables).

• McDonald's is the number 1 restaurant chain in France
• By 2021, more than 90% of establishments will be ready for the end of disposable packaging
• In 2021, the group has invested in the installation of dishwashing lines and the enlargement of some of its establishments
• The industry heavyweight opted for an in-house solution
• Feedback suggests that it will take six months for consumers to adopt good habits

• Groupe Bertrand, France's second-largest restaurant chain, boasts some 1,000 establishments ranging from Burger King to Hippopotamus, as well as numerous brasseries
• Few offerings in Asian cuisine until now
• Acquisition of the Pitaya company, with a network of around 150 restaurants (sales of 120 million euros)

• The Le Duff Group becomes France's second-largest pastry manufacturer
• The Rennes-based group announces the acquisition of North American viennoiserie manufacturer Lecoq Cuisine, whose activities on the other side of the Atlantic will bolster those of Bridor, Le Duff's industrial division
• Lecoq Cuisine, founded in 1991 in New York, generates annual sales of 60 million euros and employs 250 people
• This manufacturer of viennoiseries, brioches and filled pastries is located in Bridgeport
• Bridor already manufactures viennoiseries, breads and other dough-based products at its two sites in Quebec, Canada and Vineland, USA
• Investment of around 200 million euros in its North American facilities to meet the needs of local markets
• 30% of Bridor's billion-euro annual sales are generated across the Atlantic