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o mercado da feira de negócios - França

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 25/01/2022

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Summary and extracts

1 Visão geral do mercado

1.1 Definição e escopo do estudo

Para efeitos deste estudo, uma feira de negócios é definida como uma feira BtoB, ou seja, uma feira de negócios para empresas. Este estudo também leva em conta as feiras comerciais, que são eventos comerciais para expositores do mesmo setor econômico

As feiras comerciais permitem que profissionais da mesma indústria se encontrem em espaços de exposição. São normalmente oportunidades para os expositores promoverem um novo serviço, entrarem num novo mercado ou encontrarem um parceiro de negócios.

Anualmente, são organizadas mais de 350 feiras comerciais em França, o que gera uma actividade que é principalmente captada pelos organizadores destas feiras. Este é um o mercado está relativamente concentrado, com cerca de dez jogadores a organizarem quase metade de todos os eventos comerciais Em 2020, o mercado da feira foi ofuscado pela Covid-19, com perdas muito grandes, uma vez que as empresas do sector perderam 80% do seu volume de negócios como resultado de múltiplos cancelamentos ou adiamentos de eventos

Contudo, o rápido crescimento do sector e o crescente interesse das empresas por este tipo de eventos está a criar oportunidades para empresas de eventos de menor dimensão.

As próprias feiras comerciais continuam a evoluir, à medida que integram cada vez mais soluções tecnológicas que valorizam a experiência dos expositores e visitantes. O compromisso dos organizadores com o meio ambiente também está se tornando um diferencial.

2 Análise da procura

3 Estrutura do mercado

4 Análise da oferta

5 Regulamento

6 Posicionamento dos actores

List of charts

Geographical distribution of the turnover and number of exhibitors in the exhibition sector
Geographical distribution of the turnover of the exhibition sector
Share of turnover achieved by companies compared to 2019
Turnover development of the trade fair sector
Main countries of origin of foreign exhibitors and visitors
Number of annual trade fairs and exhibitions attended by exhibitors
Size of companies participating in trade fairs and exhibitions
Percentage of companies generating more than half of their annual turnover from trade fairs, according to the share of their marketing budget
Share of the exhibition budget in exhibitors' marketing budgets
Ranking of the most important reasons for exhibitors at a trade fair
Main sectors renting space at trade fairs
How has the cancellation of events (trade shows and fairs) affected your business?
When do you expect trade fairs and exhibitions to return to their pre-covid level?
Main reasons for exhibitors' dissatisfaction
Percentage of exhibitors who feel that the solutions mentioned have improved their exhibition experience
Share of expectations in terms of event responsibilities
Breakdown of trade fair revenues by type of event
Breakdown of the number of trade shows organized, by company
Breakdown of exhibition park sales
Breakdown of trade show participation costs
Turnover index of the congress and trade show organisation market in value
Turnover flow of exhibitors participating in trade fairs
Sales index for shopfitting in value terms
Market share of total turnover of stand production agencies
Ranking of the largest exhibition spaces
How do you think virtual events compare to physical events when you have to evaluate

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Latest news

Olympic Games, Stade de France, Grand Palais Ephémère: GL events' hot projects - 07/03/2024

GL Events was founded 46 years ago
In 2023, GL Events has sales of over 1.4 billion euros, up 9%.
Sales in the Exhibitions division jumped 51% to 210 million euros.
Venues sales rose by 21 points to 393 million euros.
Sales in the Live division stagnated at 824 million euros.
GL Events has subsidiaries in 20 countries.
France accounts for more than half of GL Events' sales.
Several projects linked to the 2024 Olympic and Paralympic Games will generate sales of 300 million euros.
GL Events manages a number of venues, including Lyon's 35,000-seat Matmut Stadium, Rio's 18,000-seat Arena, those in Reims and Orléans, and the Zeniths in Clermont-Ferrand and Orléans.

Rugby: in Lyon, GL Events put the LOU back on track - 25/08/2023

Investments underway for LOU rugby club: 200 million euros
Amount spent by the GL Events group on investments at Gerland: 2.4 million euros
number of club players: 45
Capacity of first Matmut Stadium built in Vénissieux: 12,000 seats
club budget for the season: 37 million euros
2025: Top 14 semi-finals to be held at Groupama Stadium
In 2024, a renovated nautical center will be delivered

Events: Strasbourg events catches its breath after the pandemic years - 23/06/2023

Mixed-economy company (SEM) Strasbourg events owned by the City and Eurometropole of Strasbourg and the GL events group
243 events organized in 2022
495,000 visitors in 2022
SEM sales in 2022: 19.5 million euros and 20 million in 2019
New 24,000-square-meter exhibition center

GL Events : Recovery gains momentum through a catch-up effect - 20/02/2023

40 years of experience A major player in major event markets
Present in over 20 countries
GL Events offers its customers a comprehensive range of services organized around three key areas
- GL Events Live, which groups together all the logistics engineering for corporate, institutional and sporting events.
- GL Events Exhibitions for the organization of trade and consumer shows
- GL Events Venues, which manages a network of 59 event venues (exhibition centers, convention centers) in France and abroad. GL Events Venues manages the network of 59 event sites
The global events giant surpasses its previous record for 2019 by 12% ahead of the Covid period

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Comexposium France

Reed Expositions

GL Events

Europexpo (Europe Events Groupe)

Weyou Group

Stand Op

Himalaya Expo

Smart Dezign by RZ Groupe

DS EVENTS

BK Event (GD Com Groupe)

Media Product

Wenes Stand

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