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- Number of pages : 30 pages
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- Last update : 14/12/2021
Summary and extracts
1 Resumo do mercado
1.1 Panorâmica e definição do mercado dos artigos de desporto
Um item desportivo pode ser definido como equipamento utilizado para praticar um desporto . Podem ser roupas (sapatos, camisolas...), equipamentos (raquetes de tênis, bolas de futebol, bolas de futebol...) ou mesmo máquinas, especialmente aquelas usadas para treinamento com pesos (remadores ou esteiras, por exemplo). É necessário distinguir dois aspectos, o fabrico e a distribuição de equipamento desportivo O estudo incidirá sobre a distribuição destes produtos, apresentando as principais especificidades do fabrico de artigos de desporto em Portugal.
Há que ter o cuidado de distinguir o artigo desportivo do equipamento desportivo, designando este último um arranjo ou estrutura que permita a prática de um ou mais desportos.
No entanto, o roupas esportivas roupas cujo estilo foi desenhado nos Estados Unidos, pode ser considerado um bem desportivo embora esta seja mais uma tendência do vestuário do que artigos reais desenvolvidos para a prática desportiva.
Num mercado outrora constituído por pequenas empresas familiares, as últimas décadas mudaram definitivamente a ordem estabelecida. A produção não é mais a mesma, transformada por inovações tecnológicas, globalização e grandes empresas, como a JD Sports ou Décathlon, que têm controle sobre a distribuição de produtos esportivos. Além disso, cada vez mais startups estão tentando aproveitar ao máximo um mercado de alto potencial.
List of charts
- Classement des principales enseignes d'articles et vêtements de sport selon leur chiffre d'affaires annuel
- Montant des échanges extérieurs d'articles de sport, selon le type d'équipement
- Classement des principaux distributeurs d'articles de sport selon leur chiffre d'affaires annuel
- Taille du marché des articles de sport
- Valeur de la production manufacturière d'articles de sport
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Latest news
Adidas still going strong despite the Kanye West scandal. - 20/11/2023
- Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
- Yeezy sneaker sales accounted for 7% of Adidas sales.
- Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
- Resale prices for Yeezy sneakers vary between 100 and 300 euros.
Vietnam: Nike and Adidas subcontractor lays off 6,000 workers - 13/05/2023
- Vietnamese footwear manufacturer produces for Nike and Adidas
- Vietnam is one of the world's largest exporters of textiles, footwear and furniture.
- 6000 permanent employees of PouYuen Vietnam will lose their jobs.
- PouYuen is Ho Chi Minh City's largest employer with almost 50,000 employees.
- The slowdown affected the footwear, clothing, construction and agri-food industries.
- More than 630,000 people lost their jobs or saw their working hours reduced in 2022, according to the Vietnamese Ministry of Labor.
Nike: direct sales save the year for the global sports giant. - 28/06/2022
- Nike targets double-digit growth for the coming year 2022.
- Nike experiences a 20% drop in sales in China.
- Nike focuses on its e-commerce site and its own stores.
- Nike expects annual growth of around 10%.
- Net income climbs to 5.7 billion euros.
- Products sold directly to consumers accounted for $18.7 billion over the year.
Nike up more than 6% - 28/06/2022
- Nike's direct-to-consumer sales account for 40% of its turnover
- The group posted sales of $46.7 billion (approx. 44.3 billion euros) in 2021-2022, up 6% excluding currency effects
- Profits reached $6 billion
- Sales slowed considerably in North America and mainland China
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o mercado da distribuição de artigos de desporto | Portugal
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