Summary

Le marché du yaourt bio - France

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 20/01/2023

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Summary and extracts

1 Synthèse du marché

1.1 Introduction

Le yaourt bio (ou yogourt bio) est un produit laitier coagulé obtenu après fermentation du lait par des bactéries, dans le respect des normes de l'agriculture biologique. Un yaourt bio est donc un yaourt produit à partir de lait bio, de vaches bio élevées en plein air et alimentées de manière bio dans plus de 60% des cas, d’une usine certifiée bio selon le cahier des charges officiel et de fermiers bio qui n’utilisent pas de pesticides et engrais de synthèse sur l’exploitation. Les yaourts bio peuvent prendre plusieurs déclinaisons : le yaourt végétal, le yaourt au lait de chèvre ou de brebis, le yaourt au lait de vache, etc.

Le marché du yaourt bio en France ne représente que moins de 5% du marché du yaourt, mais ces deux marchés ne cessent de progresser chaque année. Le marché du yaourt bio en France, fortement atomisé, se partage entre une multitude de Marques De Distributeurs (MDD), mais également les mastodontes de l’agroalimentaire tels que Danone ou encore la PME bretonne Triballat Noyal. La structure du marché est par conséquent très diversifiée.

Pour pérenniser sa croissance (CAGR de 7,55% entre 2021 et 2028), le marché du yaourt bio mise sur l'international et notamment la Chine, comme en témoigne l'exemple du groupe Triballat. Le principal défi du marché du yaourt bio reste son prix plus élevé que le yaourt "classique", dans une conjoncture économique défavorable aux achats plaisir. Un élément positif pour le marché est la prise de conscience progressive des bienfaits du bio pour le corps, la santé mais également la planète avec une hausse impressionnante du nombre de produits bios achetés en magasin.

2 Analyse de la demande

3 Structure du marché

4 Analyse de l'offre

5 Règlementation

6 Positionnement des acteurs

6.1 Positionnement des acteurs

Puffy's
Auchan Hypermarches
Les 2 vaches (Danone)
Nestlé Groupe
Danone Groupe
Biocoop
Yoplait France (Sodiaal Groupe)
Naturalia
Yogourmand - Yeo Frais - Maîtres Laitiers du Cotentin
Soignon (Eurial)
Pechalou Laiterie
LaÏta Coopérative - Mamie Nova
Sill Entreprises Malo
Le Petit Basque (Groupe Sill)
Laiterie du Périgord Péchalou
Candia (Sodiaal)
Activia (Danone Groupe)

List of charts

The global organic yogurt market
French organic yogurt market
Sales of organic food products
Organic food market trends
Why do you eat local organic food?
Proportion of people consuming at least one organic yogurt per month, by gender
Proportion of people consuming at least one organic yoghurt per month, by age category
Proportion of people consuming at least one organic yogurt per month, by socio-professional category (SPC)
Production volumes of traditional and organic yogurts
Number of establishments processing organic or traditional milk into yoghurt
Average price per kg of organic and traditional yogurt
Yogurt price index
Average purchase price of organic yogurt by channel
Organic yogurt penetration rate
Main places of purchase for organic yogurts
Volume share of organic yogurt distribution channels
Share of organic yogurt distribution channels by value

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Latest news

Danone opens a second plant for plant-based products in France - 12/02/2024

Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
Production, mainly of oat juice cartons, is 90% destined for Europe.
Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
In France, ultra-fresh products are deeply rooted in diets.
Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
Retail chains are present under their own brands (MDD).

Brie specialist Laïta continues to modernize its plants - 01/02/2024

Laïta, the cooperative based in Brest (Finistère), owned by the Even group (majority shareholder with 51%), Terrena (31%) and Eureden (18%).
producer of Brie and Camembert cheeses
Nearly 60% of Laïta Ancenis specialties are exported to Europe under private labels or the Paysan Breton brand. The balance is sold to supermarkets.
Breton cooperative: sales of 1.6 billion euros
7 plants in western France
Producer of Madame Loïk whipped cheese, sold by Paysan Breton (5,000 tons)

Creamery: Le Petit Basque doubles up the sweetness with its goat's milk specialties - 09/01/2024

subsidiary of the Sill Entreprises group
Leader in sheep's milk yoghurts, fromage frais and desserts, a market worth 88.5 million euros according to Circana
According to Circana, goat's milk yoghurts and fromage frais are worth 50.7 million euros,
Alternative milks (ewe's, goat's and plant-based drinks sold in the same aisle) account for just 7% of the value of the ultra-fresh market, worth 3.5 billion euros according to Circana

Danone finds buyers for its two organic brands in the United States - 02/01/2024

Platinum Equity's portfolio of assets totals $47 billion.
The two brands Horizon Organic and Wallaby accounted for around 3% of Danone's sales in 2022, or $800 million.
Dairy products make up a large part of Danone's sales.
Danone has sold various parts of its business in different countries, including yoghurts in China and fresh dairy products in Brazil.
Danone recorded eight quarters of growth thanks to price increases, although volumes remained stable.
Danone succeeded in halting a steady decline in dairy sales that had lasted since 2015.

Danone sells its US organic dairy business to Platinum Equity - 02/01/2024

Danone has signed an agreement to sell its US organic dairy business to Platinum Equity.
The sale concerns the Horizon Organic and Wallaby businesses.
By 2022, Horizon Organic and Wallaby represented around 3% of Danone's total sales.

Malo dairy reorganizes to support growth in yoghurt production - 16/12/2023

Established in Saint-Malo (35) since 1948, the Malo dairy has been part of the Sill Group since 2008
At Malo, annual production reaches 25,000 to 30,000 tonnes of yoghurt and around 6,000 tonnes of fromage frais.
With a 65% presence in an area stretching from La Rochelle to Le Havre and north-east Paris

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Puffy's

Auchan Hypermarches

Les 2 vaches (Danone)

Nestlé Groupe

Danone Groupe

Biocoop

Yoplait France (Sodiaal Groupe)

Naturalia

Yogourmand - Yeo Frais - Maîtres Laitiers du Cotentin

Soignon (Eurial)

Pechalou Laiterie

LaÏta Coopérative - Mamie Nova

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