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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 07/12/2023
Summary and extracts
1 Synthèse du marché
1.1 Présentation et définition du marché
Un sac à dos est un sac qui se porte sur le dos en maintenant le poids de son contenu sur les épaules grâce à des sangles rembourrées et réglables, et parfois même sur les hanches grâce à une ceinture. La capacité de son volume est exprimée en litres et va d'une demi-douzaine de litres pour les sacs de course à une centaine de litres pour les modèles de trekking et de montagne.
Différents types de sacs à dos sont inclus dans notre analyse de marché :
- Les sacs à dos scolaires, sportifs et de randonnée ;
- Les sacs à dos à usage quotidien et urbain ;
- Les sacs à dos en cuir.
Le marché mondial des sacs à dos est en pleine croissance et affiche des attentes positives. Cette croissance est principalement due à la forte demande en Chine et dans la région Asie-Pacifique, alors que le marché américain, en revanche, s'affaiblit progressivement.
Le prix moyen des sacs à dos au Brésil a augmenté de 10 % entre la fin de 2017 et le début de 2019, poussé notamment par la dévaluation du real par rapport au dollar. Selon l'Association brésilienne des fabricants et importateurs d'articles scolaires et de bureau (Abfiae), la hausse des prix (qui représente plus du double du taux d'inflation sur la même période) est due à l'augmentation du coût des matières premières utilisées dans les produits. Dans le cas des sacs à dos, presque 100 % des produits sont importés, ce qui pousse en fait à une contraction de la demande. [BandNews FM]
Cependant, le marché des sacs à dos est traditionnellement connu pour afficher une croissance organique chaque année, notamment grâce aux étudiants qui doivent transporter du matériel scolaire et aux adultes qui doivent transporter des équipements de travail et/ou de gymnastique. En outre, certains acteurs (par exemple Samsonite) parient sur la reprise de l'économie brésilienne et prévoient d'importants investissements dans le pays. [EXAME] Enfin, les licences sont une tendance croissante qui devrait être le moteur de la croissance du secteur.
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Latest news
Nike and Adidas, declining sales: people like sportswear less - 27/03/2024
- **Nike Sponsorship Offer**: Nike has offered 100 million euros to the German soccer federation to become the main and exclusive sponsor.
- **Slump In Interest In Sports Apparel**: There has been a noticeable decline in interest in apparel among the priority desires of men and women, spurred by a reflection on clothing habits and an environment of economic restriction.
- **Reduction Of Growth Forecasts**: Analysts noted that initial forecasts for 2024-2025 were revised downward by Nike and other major brands.
- **Importance of Mergers and Acquisitions**: The importance for companies to strengthen their capital structure through mergers and acquisitions to deal with declining demand is emphasized.
- **Eco-Sustainable Orientation**: The trend toward eco-sustainable products is becoming increasingly relevant, both in terms of design and materials.
- **Resilience of Nike and Adidas**: Despite revised downward financial targets, giants such as Nike and Adidas continue to receive positive valuations, highlighting their large size as a guarantee of resilience and potential expansion.
- **Long-Term Outlook**: Analysts remain confident about the long-term outlook for Nike and Adidas, despite short-term forecasts being affected by declining sales and uncertainties about revenue recovery.
- **Beware of E-commerce and Competitive Challenges**: The growth of e-commerce and the decline of shopping malls are among the key factors affecting the performance of the apparel industry.
Adidas still going strong despite the Kanye West scandal. - 20/11/2023
- Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
- Yeezy sneaker sales accounted for 7% of Adidas sales.
- Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
- Resale prices for Yeezy sneakers vary between 100 and 300 euros.
Vietnam: Nike and Adidas subcontractor lays off 6,000 workers - 13/05/2023
- Vietnamese footwear manufacturer produces for Nike and Adidas
- Vietnam is one of the world's largest exporters of textiles, footwear and furniture.
- 6000 permanent employees of PouYuen Vietnam will lose their jobs.
- PouYuen is Ho Chi Minh City's largest employer with almost 50,000 employees.
- The slowdown affected the footwear, clothing, construction and agri-food industries.
- More than 630,000 people lost their jobs or saw their working hours reduced in 2022, according to the Vietnamese Ministry of Labor.
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le marché du sac à dos | Brésil
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