Name: le marché du maquillage
Brand: Businesscoot
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le marché du maquillage - Italie

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Inforamtion

Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 25/01/2022

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Summary and extracts

List of charts

Cosmetic Market Growth
Cosmetics: share by market segment
Percentage weight of the various divisions on total turnover in the cosmetics sector
Pandemic effect on the cosmetics industry
Cosmetic Trade Balance
Italian Cosmetic Export
Make-up: Composition of the Italian market
Cosmetics : Most used products
Cosmetics: Real growth in retail sales of quality products versus mass market products
What sustainability criteria do you value when purchasing luxury goods?
Main purchasing channels for facial cosmetics
Consumer price evolution for beauty products
Make-Up Market Share in Italy

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Latest news

L'Oréal becomes number one in luxury cosmetics and dethrones Estée Lauder - 11/02/2024

2023: the strongest year of sales growth in 20 years
L'Oréal, the world leader in this sector, becomes number one in the prestige skincare, make-up and fragrance segment, sold in department stores and perfumeries. It dethrones the American Estée Lauder(Estée Lauder, Clinique, La Mer, Jo Malone, Frédéric Malle, Tom Ford...).
sales of L'Oréal Luxe (Lancôme, Yves Saint Laurent, Biotherm, Armani, Kiehl's, Helena Rubinstein...) rose by 4.5% in 2023 to 14.92 billion).
L'Oréal has outperformed the luxury goods market for 13 years
Total group sales 41.2 billion euros in 2023 (+ 11%).
World leader in fragrances and skincare products.
Comeback ofHelena Rubinstein, thebrand founded in the United States in the early 20th century and owned by L'Oréal since 1984
In 2023, Helena Rubinstein exceeded one billion euros in sales.
Sales have increased 10-fold in ten years.
L'Oréal Luxe controls 32% of the prestige products market.
Perfumes: 20% growth.
Success of "La Vie est Belle", Valentino and Prada licensed fragrances (Paradoxe), Yves Saint Laurent's Libre, second best-selling fragrance for women in Europe.
Good start for MYSLF
The division dedicated to consumer products (L'Oréal Paris, Garnier, Maybelline...) has overtaken L'Oréal Luxe again

Another record year for L'Oréal - 09/02/2024

-Cosmetics market growth in 2023: 8.5
- Increase in L'Oréal sales in 2023: 7.6% (published), 11% (comparable data)
- L'Oréal sales in 2023: 41.18 billion euros
- Number of L'Oréal "billionaire" brands in 2023: 12
- Growth of L'Oréal's consumer division in 2023: 8.2
- L'Oréal consumer division sales in 2023: Over 15 billion euros
- L'Oréal Paris sales in 2023: 7 billion euros
- L'Oréal dermatological division sales in 2023: 6.4 billion euros
- L'Oréal dermatological division growth in 2023: 25.5
- Sales growth for L'Oréal's luxury division in 2023: 2% (organic)
- L'Oréal luxury division sales in 2023: 14.9 billion euros
- L'Oréal growth in Europe in 2023: 14% (published), including 9.2% in the year-end period
- L'Oréal growth in the United States in 2023: 10%.

Sephora to rapidly increase sales from 12 to 20 billion euros - 23/10/2023

Sephora is the world leader in selective perfumery.
LVMH has owned Sephora since 1997.
The Sephora store on the Champs Elysées welcomes 10,000 visitors a day.
The global beauty market grew by 6% last year to reach 250 billion euros.
Sephora has forecast 17% growth by 2022.
The brand has 2,700 stores.
By 2022, according to analysts, Sephora has almost reached 12 billion euros in sales.

Beauty: how Sephora is expanding in the United States - 07/10/2023

America is its first market
The French group opened its first store there twenty-five years ago
Today, it has 658 directly-operated stores on the American market, including 22 in New York
Sephora is present in 35 markets with 2,700 stores
A $430 billion industry according to McKinsey
The United States will consolidate its position as the world's leading beauty market, growing from $70 billion in 2022 to around $100 billion in 2027 (McKinsey).
The brand contributes 20% of LVMH sales and 12% of the Ebit of the number one in luxury goods.
sephora is America's leading selective retailer.
American retailer Kohl's, which has stores in 29 states, partnered with Sephora in 2020, and they share 862 "Sephora Kohl's".

Yves Rocher seeks to sell its factory in Ploërmel, Morbihan - 27/09/2023

Yves Rocher's Ploërmel plant was on the verge of closure due to high fixed costs.
The group has announced a plan to reduce the workforce at its three sites in Brittany.
The Yves Rocher Group is a family-owned business founded in 1959.
The cosmetics giant has sales of 2.4 billion and 16,300 employees in 114 countries.

Sephora and Zalando end their partnership - 09/09/2023

The partnership between Sephora and Zalando began in Germany in the fourth quarter of 2021.
The partnership was extended to Zalando's other European markets in 2022, including Italy
Two years after the start of the partnership, the collaboration comes to an end.
Sephora is a subsidiary of LVMH.
Sephora's aim in 2021 was to compete with Douglas (Nocibé in France), which has a greater presence in Europe.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

KIKO Milano

Rocher Groupe (Yves Rocher)

L'Oréal Groupe

Estée Lauder

Sephora

PROFUMERIE DOUGLAS S.P.A.

Giorgio Armani

Deborah Group Srl

Bottega Verde - SRL

Collistar SPA

Micys Company SPA

Shiseido

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le marché du maquillage | Italie

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