Summary
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 12/12/2019
Summary and extracts
1 Synthèse du marché
1.1 Définition et présentation générale du marché
Les sondages et les études de marché sont utilisés par de nombreuses entreprises et organisations, des grandes enseignes de la grande consommation aux ONG, en passant par les partis politiques. Le marché est étroitement lié au secteur de la publicité et dépend donc fortement des dépenses de communication des structures.
Les études marketing et les sondages, visent à apporter des informations qualitatives et/ou quantitatives concernant une question posée par un client. La réalisation d’une étude passe par des étapes bien précises telles que la définition du panel de sondés, le recueil d’informations, l’analyse des informations recueillies, l’interprétation des résultats, etc.
Les entreprises de sondages et d’études de marché s’adressent essentiellement :
- Aux sociétés de la grande consommation, de la distribution et du commerce.
- Aux grandes industries (automobile, pharmaceutique, etc.).
- Aux médias, opérateurs télécoms, publicitaires, banques, assurances.
- Aux administrations, institutions ou associations.
- Aux sociétés d’études elles-mêmes via la sous-traitance (Xerfi).
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
le marché des sondages | Portugal
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) PT Portugal
- 5 reports at €75.6 excluding VAT per study to choose from our Portuguese catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.