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- Number of pages : 30 pages
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- Last update : 10/03/2022
Summary and extracts
1 Aperçu du marché
1.1 Définition et présentation
Les soins capillaires comprennent tous les produits qui apaisent, lavent et soignent le cuir chevelu. Il s'agit par exemple de shampooings, d'après-shampooings, de masques et d'huiles, de gels, de laques, de mousses ou de colorants. Il fait partie du marché des cheveux dans un sens plus général, qui comprend la catégorie des accessoires capillaires.
Le marché des soins capillaires est très compétitif, et il y a un effort constant en R&D pour développer des produits de niche ou pour réduire l'impact environnemental des produits créés. Bien que l'industrie mondiale soit dominée par les États-Unis, la Chine occupe la deuxième place et sa croissance pourrait amener la région asiatique à devenir l'un des principaux marchés des soins capillaires. L'essor du commerce électronique, ainsi que l'augmentation de la classe moyenne, alimenteront la croissance de la région dans les années à venir.
En Italie, ce secteur très concurrentiel a vu son marché évoluer au cours des dix dernières années, tant en termes de valeur, de volume que d'offre, avec l'apparition de nombreux nouveaux produits. Si la guerre des prix a permis de réduire le prix moyen des produits de 8,5 % entre 2008 et 2017, le nombre de produits vendus ne cesse d'augmenter. Dans le même temps, la demande de produits haut de gamme augmente. Les grands groupes tels que L'Oréal, Procter & Gamble et Unilever détiennent la plus grande part de marché.
La crise du coronavirus a eu un fort impact sur le marché des soins capillaires en Italie. Tout d'abord, la fermeture des salons de coiffure et des magasins de détail a entraîné une baisse des ventes de divers produits, mais d'un autre côté, elle a grandement contribué à la croissance du commerce électronique. L'isolement social provoqué par la crise sanitaire a également fortement modifié les habitudes de consommation. Si la pandémie a augmenté le temps que les gens consacrent aux soins personnels, de nouveaux besoins sont apparus, comme la tendance aux produits biologiques, qui représentent une part croissante du marché. Enfin, pour contrer l'hyperspécialisation actuelle des produits, des produits hybrides pourraient voir le jour pour concilier soins et esthétique.
List of charts
- Évolution du chiffre d'affaires des produits de soins capillaires
- Évolution des ventes de produits de soins capillaires
- Size of the global hair care market
- Total des fabricants de produits de soins capillaires
- Employés dans le secteur des produits de soins capillaires
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Latest news
L'Oréal becomes number one in luxury cosmetics and dethrones Estée Lauder - 11/02/2024
- 2023: the strongest year of sales growth in 20 years
- L'Oréal, the world leader in this sector, becomes number one in the prestige skincare, make-up and fragrance segment, sold in department stores and perfumeries. It dethrones the American Estée Lauder(Estée Lauder, Clinique, La Mer, Jo Malone, Frédéric Malle, Tom Ford...).
- sales of L'Oréal Luxe (Lancôme, Yves Saint Laurent, Biotherm, Armani, Kiehl's, Helena Rubinstein...) rose by 4.5% in 2023 to 14.92 billion).
- L'Oréal has outperformed the luxury goods market for 13 years
- Total group sales 41.2 billion euros in 2023 (+ 11%).
- World leader in fragrances and skincare products.
- Comeback ofHelena Rubinstein, thebrand founded in the United States in the early 20th century and owned by L'Oréal since 1984
- In 2023, Helena Rubinstein exceeded one billion euros in sales.
- Sales have increased 10-fold in ten years.
- L'Oréal Luxe controls 32% of the prestige products market.
- Perfumes: 20% growth.
- Success of "La Vie est Belle", Valentino and Prada licensed fragrances (Paradoxe), Yves Saint Laurent's Libre, second best-selling fragrance for women in Europe.
- Good start for MYSLF
- The division dedicated to consumer products (L'Oréal Paris, Garnier, Maybelline...) has overtaken L'Oréal Luxe again
Another record year for L'Oréal - 09/02/2024
- -Cosmetics market growth in 2023: 8.5
- - Increase in L'Oréal sales in 2023: 7.6% (published), 11% (comparable data)
- - L'Oréal sales in 2023: 41.18 billion euros
- - Number of L'Oréal "billionaire" brands in 2023: 12
- - Growth of L'Oréal's consumer division in 2023: 8.2
- - L'Oréal consumer division sales in 2023: Over 15 billion euros
- - L'Oréal Paris sales in 2023: 7 billion euros
- - L'Oréal dermatological division sales in 2023: 6.4 billion euros
- - L'Oréal dermatological division growth in 2023: 25.5
- - Sales growth for L'Oréal's luxury division in 2023: 2% (organic)
- - L'Oréal luxury division sales in 2023: 14.9 billion euros
- - L'Oréal growth in Europe in 2023: 14% (published), including 9.2% in the year-end period
- - L'Oréal growth in the United States in 2023: 10%.
L'Oréal and dermocosmetics - 12/05/2023
- Worldwide sales of dermocosmetics products: €20 billion.
- Share of dermocosmetics in the beauty market: over 8%.
- L'Oréal Dermatological Beauty Division sales in 2022: 5 billion euros, with growth of 22% over the previous year.
- Sales growth for this L'Oréal division in the first quarter of 2023: 30%.
- In France, dermocosmetics is present in specific distribution networks such as pharmacies, parapharmacies and selective distribution.
- The Avène brand of the French Pierre Fabre group is expected to break the billion euro barrier for the first time this year.
With its Carita skincare brand, L'Oréal is making a name for itself in the luxury segment :Carita, a luxury brand from L'Oréal. - 24/04/2023
- Espace Carita: historic 1,800 m2 salon, reopening in October 2022.
- L'Oréal Luxe: Group's leading division, with sales of 14.6 billion euros in 2022
- Share of high-end customers: Nearly 40% of market value in 2022, versus 35% in 2021
- L'Oréal Luxe growth: 18.6% in 2022 (+10.2% on a like-for-like basis), outperforming market growth of 8% in 2022.
- Lancôme: World's leading luxury beauty brand, with sales of over 3 billion euros.
- Global fragrance market: Up from $40 billion to $48 billion between 2013 and 2022, and expected to exceed $50 billion in 2024.
- With brands such as Lancôme, Helena Rubinstein and Kiehl\'s, L\'Oréal Luxe is expected to grow by 18.6% in 2022, outpacing a market up 8%.
- Acquisition of Takami in 2021, created by the founder of dermatological clinics in Tokyo (50 million euros in sales), and of Mugler and Azzaro fragrances, acquired in 2020 from Clarins (340 million euros in sales)
L'Oréal again number one in fragrances - 14/04/2023
- The fragrance market has grown at an average annual rate of 3.7% since 2016
- Fragrance market approaches 50 billion euros
- Global fragrance sales up 17% in 2022, L'Oréal sales up 23%.
- L'Oréal regained its position as world leader in fragrances in 2020, with almost 11% market share.
- The acquisition of Clarins' fragrance division (Mugler, Azzaro) brought L'Oréal an additional 340 million euros in sales.
- By 2022, the Yves Saint Laurent and Armani brands had achieved sales of over 1.5 billion euros each.
Aesop - 05/04/2023
- L'Oréal acquires Aesop for over 2 billion euros
- Aesop was founded in Melbourne in 1987 by Dennis Paphitis and belongs to the vegan and natural products category, with minimalist packaging and natural ingredients
- Aiesop has been 100% owned by Brazilian group Natura & Co since 2016
- Aesop has 400 points of sale worldwide
- L'Oréal targets Aesop sales in excess of 1 billion euros Aesop achieved sales of 537 million euros in 2021
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le marché des soins capillaires | Italie
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