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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 06/12/2021
Summary and extracts
1 Synthèse du marché
1.1 Introduction
La pizza est un plat traditionnel italien cuisiné à partir d'une pâte à pain étalée recouverte de coulis de tomate, accompagnée de divers ingrédients et cuite au four et dont la recette est inscrite au patrimoine mondial de l'UNESCO.
Le marché des pizzerias inclut les restaurants indépendants et les chaînes de restauration spécialisées dans la commercialisation sur place, à emporter ou en livraison, de pizzas.
Le secteur des pizzas est particulièrement atomisé. Un grand nombre de pizzerias indépendantes sont présentent sur le marché à côté de quelques grands acteurs et marques d'envergure internationale, le plus souvent organisés sous forme de franchises.
Le marché mondial de la pizza, dominé par les États-Unis puis l'Europe, est en pleine croissance au niveau mondial. Parmi les acteurs mondiaux de ce marché, on compte notamment Domino’s Pizza, Papa John’s Pizza, Pizza Hut et Little Caesars.
En Espagne, le marché des pizzerias représente plusieurs milliards d'euros et le chiffre d'affaires des chaînes de pizzeria est en croissance. Le marché espagnol est dynamique, notamment porté par l'ouverture de nouveaux points de vente physiques et la popularité des services de livraison à domicile.
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le marché des pizzerias | Espagne
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