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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 01/09/2023
Summary and extracts
1 Synthèse du marché
1.1 Définition et périmètre d'étude
Un opérateur mobile est une entreprise de télécommunication proposant à la fois des services de téléphonie mobile, mais également des services d’accès mobile à internet. L’opérateur propose ces services en fournissant une carte SIM au client qui l’introduit dans son téléphone mobile ou tablette pour accéder au réseau (normes GSM, CDMA, UMTS, WiMAX ou LTE). L’opérateur mobile se doit également de commercialiser et marketer le produit ainsi que d’assister sa clientèle, en internalisant les processus ou en les externalisant.
Il existe deux grands types d’opérateurs mobiles en France :
- Les opérateurs mobiles classiques (MNO) qui possèdent leur propre réseau mobile : Orange, SFR, Bouygues Telecom et Free
- Les opérateurs mobiles virtuels (MVNO) qui utilisent le réseau des opérateurs classiques : plus de quarante opérateurs de réseau mobile virtuel en France
Le secteur de la téléphonie ne concerne aujourd'hui quasiment plus que la téléphonie mobile : en effet, le segment de la téléphonie résidentielle est en lente décroissance depuis de nombreuses années. Le secteur de la téléphonie est un des secteurs phares de l'économie française avec un dynamisme certain et un taux de pénétration très élevé au sein des ménages. En effet, en 2019, plus de 77 millions de cartes SIM étaient en circulation sur le territoire, soit plus que la population française.
Le secteur est concentré avec de très gros acteurs historiquement présents sur le secteur comme Orange, Bouygues ou SFR. Les barrières à l'entrée sont conséquentes avec des besoins d'antennes qui peuvent être détenues en propre ou non selon les modèles et éventuellement des achats de minute de communication...
Le secteur a été complétement bouleversé par l'arrivée de Free Mobile qui a remis en cause les tarifs pratiqués sur le marché, qui se sont littéralement effondrés. De la même manière, la fidélisation forcée du client a laissé la place à des contrats sans engagement. La réglementation contraignante du secteur contraint néanmoins les opérateurs traditionnels à de lourd investissements, qui pourraient s’accroître avec le développement de la 5G.
List of charts
- Evolution de la taille du marché du numérique
- Taux de croissance annuel moyen des différents acteurs de l'écosystème numérique
- Répartition de la taille du marché du numérique, par région
- Nombre de cartes SIM en service (hors cartes MtoM)
- Evolution des revenus des services de communications électroniques, par type
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Latest news
Philippe Wahl: "La Poste, multi-functional" | Philippe Wahl: "La Poste, multi-functional" - 04/12/2023
- The number of letters sent in 2023 will be six billion, compared with 18 billion fifteen years ago.
- La Poste employs some 240,000 people, including 65,000 letter carriers.
- La Poste's plan calls for the delivery of five million meals by 2023, in over 200 towns and cities.
- la Poste, which specializes in parcels in France and abroad, accounts for 52% of La Poste group's sales
- La Poste develops a digital safe service with Docaposte.
Orange fined 26 million euros - 09/11/2023
- Fine imposed on Orange by Arcep: 26 million euros
- Orange commitment in 2018: Fiber optic coverage of 3,000 communes in less densely populated areas of the country
- Target connection rate for 2022: 100%
- According to Arcep, at the beginning of 2022, Orange had only achieved 88% of its coverage target.
- Number of premises not connected according to Orange: Approximately 540,000.
- Orange's new commitments: 96% coverage of major cities and 98.5% coverage of medium-sized towns, at a total cost of several hundred million euros.
Bouygues Telecom rebounds - 07/11/2023
- Bouygues Telecom now has 15.4 million mobile customers, with a gain of 217,000 since the start of the year thanks to the professional market.
- The operator also has 3.4 million fiber subscribers, with a gain of 425,000 since January.
- Sales were up 3% year-on-year at the end of September.
- Operating income after rent (Ebitdaal) rose by 10.8% to 1.451 billion euros in the first nine months of the year.
- Bouygues Telecom was ranked as the best-performing operator for fixed Internet quality, and topped the last four barometers for Wi-Fi quality.
- Orange and SFR currently account for 80% of the business services market, while Bouygues Telecom holds less than 10%.
- Bouygues Telecom accounted for only 14% of its parent company's sales in the first nine months of the year, but generates almost 40% of its operating income.
La Poste enters the world of healthcare - 19/10/2023
- La Poste has a network of 35,600 access points in France.
- Since 2017, La Poste has begun to diversify into the healthcare sector, acquiring several healthcare companies
- Currently, La Poste accompanies 140,000 patients at home on medical prescription.
- Nearly one million meals delivered to homes in one year.
- 30 million hospital admissions are managed each year using its administrative management software (Maincare).
- More than 300,000 teleconsultations have been carried out thanks to La Poste.
- La Poste has a digital cloud solution (NumSpot) "made in France".
- La Poste forecasts healthcare sales of 500 million euros by 2030, compared with 300 million today.
- La Poste has developed an AI solution for healthcare through its NumSpot subsidiary.
With five million fiber subscribers, Free responds to criticism from the regulator - 18/07/2023
- Free has reached 5 million Internet subscribers via fiber, exceeding their initial target of 4.5 million subscribers planned for 2024.
- The number of Free's fiber subscribers has increased sevenfold in five years.
- Nearly 70% of Free's fixed-network subscribers prefer fiber to ADSL.
- Free Infrastructure serves just under 1% of the 33 million French households that have subscribed or could subscribe to fiber.
- SFR has 4.5 million fiber subscribers, Bouygues Telecom 3 million, and Orange leads the way with 7.46 million.
Smartphones: Orange commits to recycling more - 01/07/2023
- The aim is to recycle 20% of new smartphones sold by mobile operators by 2030.
- Twelve telecom operators, including Orange and Tele2, are involved in this recycling project.
- There are currently 5 billion unused cell phones in the world, and recycling them would recover the equivalent of 8 7.
- Orange's take-back and recycling rate has risen from 13.4% to 22.3% by 2021
- 1.9 million phones were recycled by Orange in 2021.
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