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- Number of pages : 30 pages
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- Last update : 30/08/2022
Summary and extracts
1 Aperçu du marché
1.1 Définition et portée de l'étude
Lescouches sont des produits de papier toilette qui se portent directement sur le corps avec une couche absorbante, généralement constituée de pâte de bois déchiquetée, également appelée pâte "fluff". La composition des couches comprend également d'autres matériaux (plastique, élastique pour faciliter l'utilisation, lotion de soin, indicateur d'urine, parfum, etc.)
Deux grands types de consommateurs peuvent utiliser des couches : les bébés et les enfants, et certaines personnes âgées souffrant d'incontinence. Cette étude ne porte que sur les couches pour bébés. ils accompagnent l'enfant au moins jusqu'à l'apprentissage de la propreté, c'est-à-dire vers l'âge de trois ans.
Le marché mondial connaît une croissance régulière depuis 2010, portée par la croissance de la population mondiale. En Espagne, le marché des couches pour bébés est fortement dominé par le leader Dodot (groupe Procter & Gamble, l'équivalent de Pampers) qui occupe une position hégémonique sur le marché. D'autres acteurs importants sont Ontex, qui fabrique des produits sous marque de distributeur dans son usine de Valverde del Majano, pour des groupes tels que Carrefour, Lidl, Alcampo et Día.
Enfin, de plus en plus d'acteurs se positionnent sur les segments du naturel ou du zéro déchet, en réponse à la préoccupation croissante des consommateurs pour l'environnement et la composition des produits. Par exemple, Pingo propose des couches écologiques, et Ecopipo vend des couches réutilisables.
List of charts
- Number of births
- Turnover in the baby diapers sector
- Turnover of the top 5 companies operating under CNAE code 1722
- Por qué los consumidores no pagarían más por los pañales biodegradables
- Distribución del gasto en bebés durante su primer año
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Latest news
Lidl France maps out its logistics future - 28/10/2023
- The company has opened platforms in Gondreville (54) and Saint-Augustin (62), with the next one planned for Châtelaudren-Plouagat (22)
- Investment in the 63500 m² Gondreville platform: 100 million euros
- This site employs 320 people
- Other new platforms are planned for Châtelaudren-Plouagat (22) in 2024, Ablis (78) in 2025, and Pardies (64) in 2026
- The Lidl network in France comprises 25 platforms, 23 of which have been renovated, expanded or relocated over the past decade.
Michel Biero to head Lidl France - 19/09/2023
At the end of August, the brand boasted almost 1,600 stores and 48,000 employees in France
Lidl launches its beauty range - 12/12/2022
- Lidl has carried out a shopper study in 2021 which has led to an acceleration in the beauty market.
- The "Beauty Box" concept has been on trial since February 2022
- In Lidl's hygiene and beauty department, the ratio is 70% private label and 30% national brands.
- Sales in the department increased by over 10% following the introduction of the "Beauty Box".
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le marché des couches pour bébés | Espagne
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