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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 01/01/2023
Summary and extracts
1 Synthèse du marché
1.1 Définition et périmètre d'étude
Les compléments alimentaires pour sportifs sont des produits alimentaires destinés à compléter le régime alimentaire ordinaire et qui constituent une source concentrée de nutriments tels que vitamines et minéraux, ou d'autres substances ayant un effet nutritionnel ou physiologique.
Le marché des compléments alimentaires pour sportifs est en croissance constante. Ce marché est déjà bien établi aux États-Unis, au Royaume-Uni et en Australie, mais aussi dans des pays émergents comme le Brésil et la Chine. Au cours des 5 dernières années, au niveau mondial, ce marché a augmenté de près de 5 milliards de dollars.
En Italie aussi, on observe une croissance remarquable année après année. Il existe une large gamme de produits et de nombreuses marques dans ce segment. Les professionnels ont des opinions différentes, en général ils recommandent l'utilisation de ces produits seulement si nécessaire et à certaines doses. En Italie, en 2018, 32 millions d'italiens ont utilisé des compléments alimentaires pour sportifs, ce nombre augmente d'année en année. De plus, le canal de vente le plus utilisé est celui des pharmacies, représentant 86% des ventes totales.
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le marché des compléments alimentaires pour le sport | Italie
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