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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 25/06/2021
Summary and extracts
1 Synthèse du marché
1.1 Définition et périmètre d'étude
Une école de conduite enseigne aux étudiants comment conduire dans un contexte à la fois théorique et pratique.
Le marché mondial se développe parallèlement à l'augmentation des revenus disponibles. En effet, le secteur dépend fortement des revenus des ménages, car les services des auto-écoles sont souvent coûteux.
Ibisworld rapporte que le marché américain a connu une forte croissance historique et continuera à le faire à l'avenir, bien qu'à un rythme plus lent en raison de facteurs tels que les alternatives à la conduite et la stagnation des taux de croissance des revenus disponibles. En outre, à très long terme, la population américaine vieillit, ce qui diminue le nombre relatif de personnes qui s'inscrivent dans des auto-écoles, et par conséquent les revenus de l'industrie.
Le marché est très fragmenté en raison des faibles barrières à l'entrée ; cependant, certains acteurs sont Teachworks, Coanics, TutorCruncher, SimplyBook.me et Bookitlive.
Le marché des auto-écoles n'est pas cyclique et la demande est stable. Néanmoins, les consommateurs sont sensibles aux prix, ce qui explique l'importance des revenus disponibles pour comprendre le marché de l'automobile.
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Le marché des auto-écoles | Etats-Unis
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