Le marché de l'audition (Italie) 29-08

Update 30/09/2019


1.1 Definition and Presentation

A hearing aid is a medical device aimed at correcting a hearing defect.

The hearing aid market can be divided into two macro categories:

  • STANDARDs to which the Behind-the-ear (BTE) and Receiver-in-the-canal (RIC) belong.
  • CUSTOM or in-the-ear to which ITE CIC and IIC belong.

Historically, the first modern hearing aid appeared at the beginning of the 20th century with Sonotone's invention of the first earpiece in 1929. Hearing aids have become portable and discreet over the century, with the use of ever smaller and more efficient microprocessors since the late 1990s.

The hearing aid market is expected to benefit by a number of demographic and social transformation affecting the global society. Specifically, within the Italian context, a progressive aging population, an increasing preventive medicine awareness and technological innovations are projected to impact the hearing aid market.



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