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- Number of pages : 30 pages
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- Last update : 20/11/2021
Summary and extracts
1 Synthèse du marché
1.1 Présentation et définition du marché
Le marché de l’alimentation infantile désigne l’ensemble des ventes générées par les acteurs distribuant des produits alimentaires à destination des nourrissons – généralement jusqu’à 36 mois.
Selon Mercasa, en Espagne, il y a environ 8 millions d'enfants et adolescents de 0 à 17 ans en 2015. Cependant, selon Nielsen, la crise, qui a touché durement le pays a provoqué une chute de la natalité dans le pays, notamment liée à la baisse de l’immigration qui avait jusqu’alors porté la croissance du nombre d’enfants dans le pays.
Par ailleurs, selon l’UNICEF, 27,8% des enfants en Espagne sont obèses ou en surpoids, 32,6% sont menacés de pauvreté ou d'exclusion, 27,5% sont en risque de pauvreté relative (vit dans des ménages avec un revenu de moins de 60% de la moyenne nationale), 8,3% vivent dans ménages avec privation matérielle sévère et 18,7% dans les ménages qui souffrent de pauvreté chronique. La qualité de l’alimentation infantile est par conséquent un défi social et économique majeur pour l’Espagne.
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le marché de l'alimentation infantile | Espagne
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