Summary

le marché de la viande - France

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 05/12/2021

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Summary and extracts

1 Synthèse du marché

1.1 Définition et présentation

Le marché de la viande fait référence aux marchés :

de la viande rouge (qui regroupe les viandes de gros bovins, veaux, de porc) ;
de la viande blanche (qui regroupe les viandes de volailles).

Le marché mondial de la viande se porte globalement bien dans la mesure où le marché devrait connaitre un CGAR de +7% entre 2021 et 2025. La production mondiale est également estimée à 337,2 millions de tonnes équivalent carcasse.

Le marché français de la viande semble également suivre la tendance du marché mondial puisqu'il tend à croître année après année. Les acteurs sur le marché de la viande sont très nombreux entre les éleveurs comme Soodial, les industriels de la viande comme le groupe LDC par exemple et les distributeurs tels que Carrefour.

Les Français sont d’importants consommateurs de viande. En effet, près de 5,7 millions de tonnes de viande sont consommées chaque année. La viande occupe une place importante dans les habitudes alimentaires des Français et est même décrite comme étant un « marqueur culturellement important de l’alimentation française ».

On observe cependant, depuis plus d’une trentaine d’années, que la consommation de viande en France tend à se réduire. On observe une modification dans les habitudes de consommation et dans le type de viande consommée, dus notamment à des scandales sanitaires (vache folle, grippe aviaire, viande de provenance et nature dissimulée), à la sensibilisation des Français à l’impact sur la santé d’une consommation excessive de viande (notamment de viande rouge), à l’essor de mouvements prônant la non-consommation de viande… En parallèle, les Français semblent de plus en plus tourner leurs achats de produits carnés vers des types de viande bio ou label rouge, considérés par les consommateurs comme des gages de qualité.

2 Analyse de la demande

3 Structure du marché

4 Analyse de l'offre

5 Règlementation

6 Positionnement des acteurs

6.1 Les principales entreprises du marché de la viande en France

Cooperl Arc Atlantique
Bigard groupe
Maïsadour
LDC Groupe
Bouchers Services Groupe Codéviande
Interbev
Terrena (Coopérative)
Charal
Saglam France
Solina
Socopa (Bigard Groupe)
Sicarev
Kermené (E Leclerc)
Guasch Viandes
Boucheries Nivernaises

List of charts

The overall household budget for meat products
Purchase structure of meat product volumes purchased by households
Market size of the meat processing and preservation industry and the preparation of meat products
Average annual index of sales for NAF code 10.1
Segmentation of the chicken market demand
Distribution of chicken quality type
Distribution of poultry and rabbit meat consumers according to age
Distribution of poultry and rabbit meat consumers according to their income
Distribution of poultry and rabbit meat consumers according to their family situation
The main European poultry producers
Average price of pork in fresh butchery
Average price of fresh pork by distribution channel
Meat price indices
World meat production by region
Meat consumption by type of meat
Size of the global meat market
French meat exports to foreign countries
French meat imports from foreign countries
The top 3 French beef exports to foreign countries, by value
The top 5 French beef imports from foreign countries, in value
The top 5 French pork exports to foreign countries, in value
The top 3 French pork imports from foreign countries, in value
The top 5 French poultry meat exports to foreign countries, in value
The top 5 French poultry meat imports from foreign countries, in value
Sales index for fast-food outlets (impact of Covid-19)
Distribution of French individual meat consumption
Evolution and individual consumption of meat
Evolution of beef volume
Age distribution of beef consumers
Distribution of beef consumers by income
Distribution of beef consumers by family status
Evolution of the volume of pork meat
Distribution of fresh pork consumers by age
Distribution of fresh pork consumers by income
Distribution of pork consumers according to their family situation
Distribution of the number of consumers of organic meat
Breakdown of the reasons why the French consume organic food
Distribution of the turnover and added value of the companies in the meat market
Distribution of meat distribution channels (Fresh + Frozen + Deli) in terms of quantities purchased
Average price of beef by distribution channel
Annual average price index for meat consumption
Average annual index of meat production prices for the French market

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Latest news

Jean-Baptiste Bissonnet, sharpening his ambitions - 28/03/2024

Date of creation of the first butcher's shop in 1959 at 99, rue du Faubourg Saint-Honoré, Paris
Notable customers:** Elysée, Matignon, Assemblée nationale
Sales: 65 million euros
Number of employees:240
95% of sales to major hotels and restaurants
Recent acquisition of Rungis-based meat, fruit, vegetable and cream wholesaler Beaugrain (with 20 employees)

Socopa, a subsidiary of the Bigard group, is closing its slaughterhouse at Celles-sur-Belle in the Deux-Sèvres region of France - 25/11/2023

Socopa Viandes, a subsidiary of the Bigard group, has closed, affecting over 210 employees.
A fire between September 20 and 21 caused extensive damage to the plant, notably to loading bays, cold rooms and electrical networks
The pork slaughtering and boning unit was to be closed the following year.

Loué poultry conquers the Polish market - 23/11/2023

LDC, France's leading poultry company
Acquisition of Poland's leading turkey producer, Indykpol, with Rolmex, a real estate investor, poultry exporter and wine distributor.
Poland is Europe's biggest turkey and chicken producer, exporting half of its poultry to the European Union
This operation will take LDC's total international business to over €1 billion by 2024, with total sales of over €6 billion.
The French company will then own 16 plants in Poland, with sales of 700 million euros
Indykpol achieved sales of 228 million euros in 2022, over 60% of which in the domestic market.
Poland
The aim is to establish the LDC model with poultry born, raised and processed locally, and to develop consumption with well-known brands such as Indykpol.
LDC set up in Poland twenty years ago
The devastating effects of bird flu are a thing of the recent past, and the vaccination of ducks has given new hope to the industry.

LDC negotiates the purchase of DSL (Délices de Saint Léonard), a plant in Morbihan, France - 23/11/2023

LDC is France's leading player in the poultry market.
LDC aims to acquire the Les Délices de Saint-Léonard (DSL) plant belonging to Agromousquetaires.
The aim of the acquisition is to increase its market share in the delicatessen business and consolidate its territorial coverage.
DSL is based in Theix-Noyalo (Morbihan) and is part of the Les Mousquetaires cooperative, which has some sixty plants in France.
By 2022, the LDC group's sales were set to reach 5.8 billion euros.
LDC employs 23,000 people and has around one hundred sites.
The DSL plant has a turnover of 50 million euros and 265 employees.

LDC ready to take over Délices de Saint-Léonard from Agromousquetaires - 12/10/2023

France's number-one poultry company is looking to diversify into catering.
The company has entered into exclusive negotiations with Agromousquetaires for the takeover of a site in Theix (Morbihan).
The site specializes in the manufacture of fresh and frozen pizzas, quiches, crêpes and tarts.
The plant also produces club and maxi sandwiches, fresh snacks and baguette sandwiches.
The brands produced by the plant are Fiorini, Monique Ranou, Claude Léger and Top Budget.
Plant sales are 50 million euros.
The plant employs 265 people.

Cooperl, the pork heavyweight, a victim of inflation - 25/09/2023

Cooperl is France's number-two pork producer, with 30 plants.
17 of its sites specialize in cooked charcuterie.
Two plants are threatened with closure: Goussainville in Val-d'Oise and Lampaulaise de Salaisons at Ergué-Gabéric in Finistère.
These two plants employed around 200 people.
The price of pork rose from 1.40 euros to 2.10 euros per kilo in one year.
Group sales are 2.8 billion euros.
Inflation has risen by 20% in all supermarket food segments in two years.
Household purchases of products such as meat, fish, poultry and charcuterie have fallen by 2% in 2023 compared with 2022.
Charcuterie manufacturers have recorded 19 bankruptcies since the beginning of the year.
Cooperl employs 3,000 members.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Cooperl Arc Atlantique

Bigard groupe

Maïsadour

LDC Groupe

Bouchers Services Groupe Codéviande

Interbev

Terrena (Coopérative)

Charal

Saglam France

Solina

Socopa (Bigard Groupe)

Sicarev

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