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- Number of pages : 30 pages
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- Last update : 10/08/2021
Summary and extracts
1 Synthèse du marché
1.1 Définition et présentation
Le terme "location de voitures" fait référence aux sociétés qui offrent un service de location de voitures de divers types pour des périodes de temps variables (cela peut être des heures ou des mois). Les clients de ces sociétés sont le plus souvent des touristes ou des personnes qui ont besoin d'une voiture pour leur travail. C'est pourquoi les points de location sont généralement situés près des ports, les aéroports ou les gares. En plus de la location proprement dite, il est possible de demander des services supplémentaires tels que des sièges pour enfants, un badge télépéage ou un GPS.
Les types de véhicules que les sociétés de location de voitures proposent sont principalement :
- les voitures
- les motos
- les camionnettes.
Au niveau mondial, la valeur du marché de la location de voitures était d'environ 98,14 milliards de dollars en 2020 et devrait croître entre 2021 et 2028 avec un taux de croissance annuel composé (TCAC) de 4,6 %.
En ce qui concerne le marché de la location en Italie, celle à long terme a obtenu des résultats positifs ces dernières années. En 2020, le nombre de voitures louées a augmenté de 2,4 par rapport à l'année précédente. En ce qui concerne le marché de la location à court terme, la pandémie a engendré des pertes. Malgré cela, le marché devrait se redresser dans les années à venir, car de plus en plus de personnes voyagent pour le travail et le tourisme.
Les tendances qui caractérisent actuellement ce marché sont : la voiture électrique à conduite autonome, la location de voitures d'occasion, la location à moyen terme (plus de 30 jours mais moins d'un an) et la numérisation de l'ensemble du marché, en mettant l'accent sur les petites et moyennes entreprises en tant que client le plus rentable.
Les entreprises les plus reconnues sur ce marché sont : Arval, Ald Automotive, Leasys Volkswagen et Mercedes Benz CharterWay
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Latest news
Hertz changes boss after disastrous bet on electric cars - 17/03/2024
- - Electric vehicle order: 100,000 electric cars to Tesla for $4.2 billion.
- - Hertz announces plans to sell 20,000 electric cars, representing a third of its "clean" fleet.
- - Repair costs for electric vehicles are on average twice as high as for conventionally powered vehicles.
- - Its German counterpart, Sixt, has also expressed its intention to reduce the number of Teslas in its fleet.
Mobility: Europcar and Volkswagen step up joint projects - 15/09/2023
- Europcar is to acquire 51% of Euromobil, Volkswagen's car rental business in Germany.
- Euromobil employs 400 people and provides car rental services at the group's 2,000 dealerships in Germany.
- Europcar and Volkswagen plan to exchange know-how and provide mutual assistance in fleet management.
- Europcar is working with Volkswagen on a project for an all-in-one mobile application combining various mobility services.
A former Citroën and Volkswagen executive at the wheel of Europcar - 17/07/2023
- Since 2022, Europcar has been owned by a trio consisting of the Volkswagen group (majority shareholder with two-thirds), the Attestor fund and the Dutch Pon group.
- Europcar has had to face up to a 2 billion debt burden in recent years.
- The company was saved from insolvency during the health crisis of 2020 thanks to loans guaranteed by the French and Spanish governments.
Car-sharing, car-pooling, leasing: Volkswagen's big plan for Europcar - 06/06/2022
- Europcar to become the cornerstone of Volkswagen's new mobility strategy
- The firm confirms its ambition to put autonomous cars on the road as early as 2025, in Europe and then the USA
- Europcar and its fleet of 250,000 vehicles, while remaining an independent brand, are at the heart of the strategic plan.
- Volkswagen plans to invest some 36.5 billion to develop its in-house software services and become a global mobility provider.
- The carmaker and its two partners have closed the takeover bid for the rental company
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le marché de la location de voiture | Italie
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