Le marché de la friperie
France

MARKET SUMMARY

1.1 Definition and scope of the study

A thrift store is a retail business that sells clothes that is, second-hand clothing. There are two types of clothing stores:

  • The clothing stores run by charities whose clothing comes from donations from individuals;
  • Those operating on the principle of deposit-sale Private individuals sell their clothes to the thrift store, which acts as a commercial intermediary.

The interest of thrift stores is twofold: not only are there low-cost clothing but also of the stylish clothes vintage . The purchase of second-hand clothes in these stores is becoming more and more chic and is gradually becoming part of everyday life, with sales being mainly driven by young people and benefiting from a ecological awareness more and more marked. Thus, the clothing market in France has experienced a real boom in recent years, so that it is now considered to be competing with the fast fashion . Paradoxically, the brands of fast fashion are also trying to meet this need for a more solidarity-based and sustainable fashion, by launching their own online platforms for reselling second-hand clothing.

Although the physical shops remain very popular, The Internet plays a significant role in this sector, as evidenced by the success of used and resale platforms for clothing such as Vinted or Depop.

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