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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 01/09/2023
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Summary and extracts

1 Panoramica del mercato

1.1 Definizione e ambito di studio

Il sito snowboard è uno sport sulla neve che compete con lo sci. L'apparecchiatura è caratterizzata da un consiglio snowboard, un paio di legature e un paio di stivali  adattato. Ci sono diversi attacchi su uno snowboard come il chiusure a piastra e il chiusure a conchiglia così come diversi tipi di schede swallow tail, alpino, freestyle, freeride, boardercross oppure splitboard . Voglio dire, andiamo, varie discipline lo snowboard è emerso negli ultimi anni, come le gare, il freestyle o il boardercross anche se il uso occasionale e amatoriale rimane il più diffuso in Francia.

Il mercato mondiale delle attrezzature per lo sci e lo snowboard dovrebbe crescere del 3% CAGR tra il 2021 e il 2026, trainato dai mercati emergenti come la Cina, che sta sviluppando le sue infrastrutture per gli sport invernali. Tuttavia, lo snowboard rappresenta solo una piccola parte del mercato

In Francia, lo snowboard è un nicchia di mercato riservato ad un un pubblico insider con solo il 14% dei francesi abituati ad andare in montagna a praticare questo sport con una dominanza egemonica dello sci. Anche il mercato francese dello snowboard è influenzato in gran parte dalla buona presenza di stazioni sciistiche in Francia.

Le principali marche di snowboard, sono spesso giocatori puri come Burton o Nitro e offrono anche prodotti derivati legati a questo sport. Altri marchi specializzati nello sci come Rossignol o Salomon hanno sviluppato le loro gamme di snowboard. Altri importanti attori di questo mercato sono i distributori, sia in vendita che in affitto nel resort .

Per arrestare il declino del mercato, i produttori stanno cercando di sviluppare innovazioni tecniche per migliorare le prestazioni . Da nuove schede sono anche sempre più ricercati come i divisori .

List of charts

  • Nombre de skieurs en Europe, par pays
  • Evolution du nombre de journées-skieurs
  • World market for ski equipment
  • Ventes d'équipements de ski en volume dans le monde
  • Pourcentage de la population qui part en vacances à la montagne l'hiver, par catégorie professionnelle
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Latest news

Rossignol relies on ready-to-wear to sell year-round - 16/11/2022
  • World leader in alpine and Nordic skiing
  • Sales €313 million in 2022
  • Expected sales in 2026: €500 million
  • Expansion of ready-to-wear (20% of current business)
  • Global outdoor clothing market worth €118 billion
  • 30 Rossignol boutiques
  • New directly-operated Start Gate outlets
  • 4 factories
Ski manufacturer Rossignol adapts its range to climate change - 06/03/2023
  • Rossignol holds a 17.4% worldwide share of the alpine ski market, 22.8% of the Nordic ski market, 18.4% of the ski boot market and 21.9% of the bindings market
  • ski market estimated at 400 million skier-days (daily visits by one person to a ski area, including 53.9 million in France)
  • Textiles now account for 20% of Group sales, up from 5% in 2015
Rossignol's industrial tricks to pamper athletes - 04/04/2023
  • Rossignol: 1,230 employees,
  • 313 million euros in sales by 2021-2022.
  • Rossignol has 153 athletes in its sponsorship program.
  • 59 medals won at the 2022 Beijing Olympic Games.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Burton Snowboards
Nitro
Skis Rossignol
Intersport International
Skiset Compagnie des loueurs de skis
Salomon (Amer Sport groupe)

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il mercato dello snowboard | Francia

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