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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 25/06/2021
Summary and extracts
1 Sintesi del mercato
1.1 Definizione e portata dello studio
L'attrezzatura da sci si riferisce all'attrezzatura utile per gli sport sulla neve da indossare sulla propria persona. Lo scopo di questo studio comprende quindi tutta l'attrezzatura da sci nel senso più ampio del termine. Saranno presi in considerazione lo sci di fondo, lo sci alpino e lo snowboard, sarà escluso solo l'abbigliamento da sci.
Il mercato dell'attrezzatura da sci in Francia sta crescendo più velocemente del mercato globale dello sci in Francia (che comprende la vendita di abbigliamento, accessori e la gestione di aree sciistiche), ostacolato principalmente dalle condizioni meteorologiche degli ultimi anni.
Si observa una tendenza a lungo termine in questo mercato : la quota crescente della locazione di attrezzature in relazione all'acquisto. L'acquisto è ormai una minoranza tra le attività dei venditori di attrezzature da sci. [USC]
La produzione francese è una delle più importanti al mondo con marchi nazionali famosi ormai da diversi decenni, che ora esportano facilmente i loro prodotti
In un mercato frammentato, i produttori devono competere nell'ingegno per combinare nuovi materiali e tecnologie a prezzi accessibili. I produttori di sci "tradizionali" vengono gradualmente superati da produttori generalisti di articoli sportivi come Decathlon o Go Sport.
List of charts
- Poll: Who do you ski with?
- Trend in the number of skier-days sold
- Breakdown of ski-related expenditure
- Trends in the size of the global ski equipment market (equipment excluding apparel/footwear)
- The world's leading exporters of skis and snowboards
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Latest news
Intersport and Go Sport hot on Decathlon's heels in France - 11/04/2024
- Stabilization of like-for-like sales last year at Intersport.
- Increase in sales following the acquisition of Go Sport: 3.65 billion euros, i.e. **an increase of 11.2% compared with 2022.
- Projected openings: Between 15 and 20 new stores to be opened each year
Discover Ekosport Rent, the new Sport 2000 brand | Explore Ekosport Rent, the new Sport 2000 brand - 29/02/2024
- - Sport 2000 has launched a new mountain brand, Ekosport Rent, for the 2023-2024 winter season.
- - 32 Ekosport Rent outlets have been opened for this winter.
- - The sales mix of these stores is 60-65% rental and 35-40% sales.
- - Sport 2000's objective is to open a further 20-30 stores next season, and eventually to reach a network of around 100 Ekosport Rent stores.
- - Sport 2000 currently has 241 stores in ski resorts.
4.5% growth for Sport 2000 in 2023 thanks to new openings - 27/02/2024
- Sport 2000 Group sales in 2023 were 841 million euros.
- - Sales were up 4.5% on the previous year.
- - 65% of sales came from the Sport 2000 brand network.
- - The total number of Sport 2000 stores in 2023 was 710.
- - Sport 2000's ambition is to generate sales of 1 billion euros by 2028.
Fashion: Breton Beaumanoir ready to buy Quiksilver - 23/02/2024
- - Negotiations between Beaumanoir and Authentic Brands Group for the acquisition of Boardriders' European assets
- - Iconic Boardriders brands: Quiksilver, Billabong, Roxy, DC Shoes, Element, RVCA.
- - Authentic Brands Group's acquisition of Boardriders took place six months before the negotiations were announced
- - The Authentic Brands Group portfolio encompasses around 50 brands with sales of $29 billion.
- - Authentic Brands Group acquired Boardriders from Oaktree Capital Management
- - More than 130 jobs lost in France as a result of the change of ownership, including 73 at the Saint-Jean-de-Luz headquarters and 63 in Hossegor.
- - Boardriders' sales at the time of restructuring were $1.9 billion, 40% of which were generated in Europe.
- - Beaumanoir's sales are 2.2 billion euros and the company employs 14,000 people
- - Beaumanoir has acquired La Halle, Caroll (in 2021) and Sarenza.
- - The ready-to-wear market has declined by 10% in value since 2013.
Wilson and Salomon aim to hit Wall Street hard - 23/01/2024
- Amount Amer Sports intends to raise: up to $1.8 billion
- Number of Amer Sports employees: 10,800 in Europe and China
- Global growth outlook 2022-2027: 6.4% for athletic apparel, 6.8% for athletic footwear, 6.3% for sports equipment
- Market estimates: 220 billion for athletic apparel, 152 billion for athletic footwear, 75 billion for sports equipment
Béal inaugurates a new production site in Isère - 25/11/2023
- Béal was founded in 1951.
- It has become the world leader in mountain ropes.
- It currently employs 70 people in France, 145 in Madagascar and 30 in the United States.
- Béal has invested 9 million euros in a new infrastructure, which was inaugurated on November 17.
- Mountain sports account for 40% of Béal's sales (18.5 million euros by 2022), 60% of which come from exports.
- The remainder (60%) comes from working at heights.
- Béal's ambition is to become the benchmark in personal protective equipment for work at height.
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