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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 01/07/2021
Summary and extracts
1 Sintesi del mercato
1.1 Definizione e presentazione del mercato
Il mercato delle penne rappresenta il segmento principale del mercato della scrittura e copre tutte le vendite di penne penne a sfera, penne stilografiche, pennarelli, rollerblade
La storia della penna risale al 1865. Come indicato da Gralon era in origine uno strumento utilizzato per marcare la pelle, che ha subito diversi miglioramenti. Il giornalista ungherese José Ladislav Biro migliorato le penne dell'epoca con l'inchiostro ad asciugatura rapida utilizzato per la stampa di giornali. Era una stilografica (la viscosità dell'inchiostro le ha impedito di scorrere). Ebbe quindi l'idea di dotare le penne di una palla, dando vita nel 1938 all'omonima penna. L'invenzione fu brevettata nel 1943 e fu creata l'azienda di penne Biro. Negli Stati Uniti, le prime penne a sfera sono state vendute da Reynolds nell'ottobre 1945 e in Europa, Biro ha trasferito il suo brevetto alla francese Marcel Bich (azienda Bic), che migliora il prodotto: lo dota di una sfera in acciaio inossidabile di 1 mm di diametro che ruota e facilita la scrittura. Qui inizia la produzione in serie, i costi diminuiscono notevolmente e le penne diventano usa e getta. Nel 1952 viene lanciato il famoso modello Bic Cristal, che permette di monitorare il livello dell'inchiostro grazie al tubo di plastica trasparente.
List of charts
- Value of pen sales
- Value of pen sales
- Price index
- The 5 main distribution channels for writing instruments
- Market share of writing instruments
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Latest news
Bic makes progress with its new shavers - 20/02/2024
- In 2023, Bic's sales rose by 9.2% at constant exchange rates and by 1.3% as reported, reaching 2.26 billion euros.
- Despite lower volumes in stationery and lighters, the number of units purchased in the shaving segment increased. 9.5% of Bic sales came from products launched in the last three years.
- The EZ Reach lighter exceeded the 100 million euro sales threshold and gained 10.7% of the segment by value in European supermarkets in one year.
- Sales of the lighter rose by 3.3% at constant exchange rates.
- In France, Bic gained 1.4 points of market share in value in stationery.
Carole Hubscher prepares the next Caran d'Ache factory - 25/11/2023
- Caran d'Ache is a Swiss SME chaired by Carole Hubscher since 2012.
- The company has 340 employees.
- It produces pens and colored pencils.
- Carole Hubscher is the fourth generation to head the company.
- Caran d'Ache offers up to 400 pencil colors thanks to its pigment research.
- The company was founded in 1915.
- A new factory is planned for 2027 in Geneva.
Bic recaptures the flame - 16/10/2023
- The non-permanent tattoo market is expected to triple over the next seven years to 1.5 billion euros.
- Inkbox sales are in the region of $22 million.
- Today, tobacco accounts for only half of the global market for firelighters, compared with 60-70% a decade ago.
- In the United States, tobacco accounts for 28% of the flame market.
- In Brazil, cooking far outstrips tobacco, with 50% of the flame market, compared with 8% for tobacco.
- Bic's largest lighter factory produces 3 million units a day, or 50% of the division's worldwide production.
- Bic has a broader vision for shaving, which generated over 15 million euros in sales in its first year.
- By 2022, Bic has revised its sales forecasts three times, ending the year up 13.8% at constant exchange rates, to 2.23 billion euros.
Bic reports solid first-half results for 2023 - 31/07/2023
- Group sales for the first six months of the year: over 1.1 billion euros
- Stationery sales: 460 million euros (+4.7%)
- Shaver division sales: 268 million euros (+11.9%)
- Lighter sales: 434 million euros (-0.9%)
- Total U.S. lighter market down: 5.6% in volume and 1.4% in value
- Lighter-related sales growth in Europe: nearly 7.5
- Share of Group revenues generated by e-commerce: 11.8% (vs. 11.3% in first-half 2022).
Bic back on track - 13/03/2023
- More than 100 billion Bic tips manufactured since the company's inception
- Gonzalve, who took the helm of the company in 2018, intends to return it to growth
- Bic has set up a 230-strong consumer expert division
- His boss is betting on semi-permanent tattooing with Inkbox, a technique using natural dyes whose designs disappear as the skin's cells renew
Bic benefits from the iron health of its pens - 16/02/2023
- Bic continued to build on the momentum of 2021, which marked the first fruits of "Horizon", its transformation plan
- Sales up 13.8% to 2.23 billion euros
- The Group's strategy to clean up the number of references in its portfolio
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il mercato delle penne | Francia
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