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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 03/12/2021
Summary and extracts
1 Sintesi del mercato
1.1 Definizione e portata dello studio
Il mercato delle scarpe per bambini è in forte crescita dal 2017 in Francia, anche se i volumi di vendita sono in costante calo negli ultimi anni. L'usura delle scarpe per bambini e la variazione annuale delle misure giustificano il dinamismo del mercato basato sul frequente rinnovamento delle scarpe, facendo dei bambini i maggiori consumatori di scarpe.
Si distingue tra 3 periodi nella produzione calzaturiera francese:
- Anni '80: prima dell'armonizzazione salariale nell'Unione Europea, i produttori si sono rivolti all'Italia e alla Spagna per gestire la loro produzione;
- All'inizio degli anni '90: i produttori si trasferiscono a sud (Maghreb) o nei paesi dell'Est;
- Alla fine degli anni '90: la corsa in Asia. La Cina e l'India stanno diventando i principali produttori mondiali di calzature.
Le principali marche occidentali di calzature per bambini, compresi i marchi francesi, continuano a produrre all'interno dell'Unione europea e rivendicano "made in France" una garanzia di qualità, come efficace strumento di vendita e di marketing.
List of charts
- Market share by shoe type
- Sales trends in the children's footwear market
- Producer price index for footwear
- Consumer price index for footwear
- Household consumption of footwear
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Latest news
Nike and Adidas, declining sales: people like sportswear less - 27/03/2024
- **Nike Sponsorship Offer**: Nike has offered 100 million euros to the German soccer federation to become the main and exclusive sponsor.
- **Slump In Interest In Sports Apparel**: There has been a noticeable decline in interest in apparel among the priority desires of men and women, spurred by a reflection on clothing habits and an environment of economic restriction.
- **Reduction Of Growth Forecasts**: Analysts noted that initial forecasts for 2024-2025 were revised downward by Nike and other major brands.
- **Importance of Mergers and Acquisitions**: The importance for companies to strengthen their capital structure through mergers and acquisitions to deal with declining demand is emphasized.
- **Eco-Sustainable Orientation**: The trend toward eco-sustainable products is becoming increasingly relevant, both in terms of design and materials.
- **Resilience of Nike and Adidas**: Despite revised downward financial targets, giants such as Nike and Adidas continue to receive positive valuations, highlighting their large size as a guarantee of resilience and potential expansion.
- **Long-Term Outlook**: Analysts remain confident about the long-term outlook for Nike and Adidas, despite short-term forecasts being affected by declining sales and uncertainties about revenue recovery.
- **Beware of E-commerce and Competitive Challenges**: The growth of e-commerce and the decline of shopping malls are among the key factors affecting the performance of the apparel industry.
Kiabi's resilience in the face of the textile crisis - 24/01/2024
- Kiabi is 45 years old and belongs to the Mulliez galaxy.
- Kiabi posted sales of 2.2 billion euros last year, up 1%
- kiabi claims 23 million customers in 26 countries.
- Kiabi has 606 points of sale and 15-20% of its sales are made online.
- The brand is number 1 in France in terms of volume, and vies for first place with Intersport in terms of value every year.
- It has attracted 1 million new customers with the launch of its second-hand service in 2020.
- The debt-free Kiabi continues to expand, recently entering markets in Uruguay, New Caledonia and Egypt.
- Kiabi plans to become the world's "favorite responsible and accessible fashion brand for families
- The company has never deviated from its strategy of offering "fashion at low prices".
- Kiabi has also launched corners in hypermarkets in Belgium, Italy and France, as well as tests at Decathlon.
- Kiabi is testing clothing rental in three stores.
Kiabi imagines its store of the future | Imagining the store of tomorrow - 22/11/2023
- Kiabi has a pilot store in Petite-Forêt, near Valenciennes
- The store features a "service heart", a space in the middle of the store for customers to relax and take part in activities.
- The Kiabi brand has sales of 2.2 billion euros for 2022, up 10% on the previous year.
- Kiabi is also testing this new store concept in Madrid, Spain. Kiabi plans to roll out the new concept across its network of 579 stores in 25 countries, almost half of which are in France.
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
Besson Chaussures expands in Belgium - 03/10/2023
- Besson Chaussures: 181 stores in France, 340 million euros in sales and 1,100 employees
- The Auvergne-based footwear distribution group has just acquired the Belgian footwear distributor Delcambe, which operates mainly in Wallonia and generated sales of 16 million euros last year, with 60 employees.
- International development at the heart of the group's strategy
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