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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 12/12/2019
Summary and extracts
1 Sintesi del mercato
1.1 Presentazione
La pizza è un piatto di origine italiana fatto di con pasta di pane spalmabile e coulis di pomodoro, ricoperta di vari ingredienti e cotta in forno.
Il settore della pizza si trova ad affrontare una sfida di immagine: si tratta di odo di passare da una percezione di un prodotto per il pubblico in generale e assimilato al "cibo spazzatura" ad un segmento premium .
Oltre alla freschezza dei prodotti, ai consumatori di pizza piace vedere il prodotto in fase di preparazione sia nei camion della pizza che nei ristoranti, un valore aggiunto che rende più facile aumentare i prezzi perché è più accettabile.
Secondo Statista, se si sommano le 5 catene di pizze più vendute nel Regno Unito nel 2017, si ottiene un fatturato di 2,31 miliardi di sterline .
Inoltre, le vendite di pizza passano anche attraverso il settore della distribuzione di massa. In questo segmento in crescita e con più di 526 milioni di sterline di fatturato nel Regno Unito nel 2017 il mercato è più frammentato e i tre leader sono i seguenti Chicago Town Pizza, Goodfellas e Tesco.
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il mercato dell'assistenza in caso di guasto | Regno Unito
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