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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 06/12/2021
Summary and extracts
1 Sintesi del mercato
1.1 Introduzione
La pizza è un piatto tradizionale italiano a base di pasta di pane spalmabile ricoperta di coulis di pomodoro, accompagnata da vari ingredienti e cotta al forno, la cui ricetta è patrimonio dell'umanità dell'UNESCO.
Il mercato della pizza comprende i seguenti elementi ristoranti indipendenti e il catene di ristoranti specializzati nel marketing locale, da asporto o nella consegna di pizze.
Il settore della pizza è particolarmente frammentato. Un gran numero di pizzerie indipendenti sono presenti sul mercato accanto a pochi grandi player e marchi internazionali, spesso organizzati in franchising
Il mercato globale della pizza, dominato dagli Stati Uniti e poi dall'Europa, è in piena crescita globale . Gli attori globali in questo mercato includono Domino's Pizza, Papa John's Pizza, Pizza Hut e Little Caesars
In Spagna, il mercato della pizza rappresenta diversi miliardi di euro e il fatturato delle catene di pizzerie è in crescita . Il mercato spagnolo è dinamico, trainato in particolare dalla apertura di nuovi punti vendita fisici e la p opularità dei servizi di consegna a domicilio
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il mercato della pizza | Spagna
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