Summary
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 16/07/2020
Summary and extracts
1 Sintesi del mercato
1.1 Presentazione
La pizza è tradizionalmente un piatto di origine italiana fatto di con pasta di pane spalmabile e coulis di pomodoro, ricoperta di vari ingredienti e cotta in forno. La pizza oggi può essere molto diversa da questa e può essere fatta con una base diversa dal pomodoro (panna fresca, curry, curry, ecc.) e ricoperta con ingredienti lontani dalla tradizionale pizza napoletana (dalle pizze all'ananas a quelle al salmone).
Il settore della pizza comprende le pizze vendute nei supermercati (surgelati o meno), nei ristoranti o nei camion della pizza. Deve affrontare una sfida di immagine come passare da una percezione di un prodotto di largo consumo e paragonato a "cibo spazzatura" a un'idea di "cibo spazzatura" segmento premium pur mantenendo la clientela esistente.
Oltre alla freschezza dei prodotti, ai consumatori di pizza piace vedere il prodotto in fase di preparazione sia nei camion della pizza che nei ristoranti, un valore aggiunto che rende più facile aumentare i prezzi perché è più accettabile.
Secondo Statista un'azienda come Pizza del Domino's Pizza ha generato ricavi per 220 milioni di euro nel 2018, quasi il 44% in più rispetto al 2017.
List of charts
- Pizza market value
- Per capita pizza consumption
- Valeur des ventes de pizza
- Valeur des ventes de pizzas réfrigérées
- Valeur des ventes de pizzas des restaurants à service limité
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
il mercato della pizza | Germania
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) DE Germania
- 5 reports at €75.6 excluding VAT per study to choose from our German catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.