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- Number of pages : 30 pages
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- Last update : 13/10/2022
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1 Panoramica del mercato
1.1 Definizione e ambito dello studio
Nella religione musulmana, halal significa tutto ciò che è permesso dalla Sharia o legge islamica, opponendosi alla haram Cioè, ciò che è proibito o impuro. Tra le proibizioni della religione musulmana ci sono il consumo di alcol, droghe e carne di maiale (compresa la gelatina di maiale usata per fare i dolci) così come " il sangue, l'animale morto o quello su cui è stato invocato un altro nome che quello di Dio " (Sura 5 del Corano), cioè qualsiasi carne di un animale che non è macellato vivo
Così, secondo il rito musulmano, per essere halal, l'animale deve essere girato verso la Mecca, sgozzato e dissanguato da un musulmano, una pratica che deroga alla legislazione francese secondo la quale l'animale deve essere stordito prima di essere macellato.
Nel 2020, su scala globale, il segmento di mercato degli alimenti halal rappresenta il 57,5% in volume, il che lo rende il più grande segmento del mercato halal rispetto ad altri settori halal come i cosmetici, l'abbigliamento, il turismo "muslim friendly"...
La prescrizione halal ha suscitato alcune controversie in Europa, in particolare tra i gruppi per il benessere degli animali. Inoltre, non esiste un'etichetta halal in Francia, a differenza dei prodotti kosher che sono garantiti dal Concistoro centrale degli ebrei di Francia: ci sono quindi diversi metodi di certificazione halal.
Nonostante queste difficoltà di certificazione, la mania per il mercato della carne c'è, poiché tutti i prodotti halal, compresa la carne, hanno sperimentato 14,9% di crescita in valore nel 2020 rispetto al 2019 e che il 1° Salone del Franchising Halal si è tenuto a Parigi nel 2020. Così, questo mercato sembra essere in costante crescita con una strutturazione del mercato che tende a svilupparsi, come Isla Délice che ha sperimentato un aumento regolare dall'8 al 10% delle sue vendite tra il 2010 e il 2020.
In effetti, i principali attori del mercato della carne halal sono, da un lato, i grandi gruppi come Fleury Michon, Isla délice o Réghalal (parte del gruppo LDC) e, dall'altro, abbiamo i negozi indipendenti come le macellerie che sono attori minori
List of charts
- Current and projected size of the halal food market
- Share of each segment in the halal market
- Value market share of the main halal charcuterie brands
- Value market share of the main halal frozen meat brands
- Market share of halal caterers in supermarkets
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Latest news
Fleury Michon, the king of ham, bets on plant-based products with vegetable slices - 28/03/2024
- - Fleury Michon sales: 795 million euros.
- - Products offered: three legume-based products (coral lentils, chickpeas, white beans)
- - Target market: 50% of consumers in France claim to be flexitarians.
- - Annual decline in the pork ham market: 2% to 3% in volume since 2015
- - Estimated supermarket delicatessen market for plant-based products: close to 150 million euros, up by around 3% in volume.
- fleury Michon's "nitrite-free" market share: 62% of sales.
Agri-food: Agrial continues to grow after merger with Natura'Pro - 01/06/2023
- Agrial: first place among French cooperatives
- Merger with Natura'Pro, agricultural cooperative in the Rhône Valley
- Agrial: sales of over 7 billion euros by 2022
- Natura'Pro: sales of 84 million euros in 2022
- Agrial: 14 agri-food sites in the Alpes Sud-Est region
- Natura'Pro has stores for agricultural professionals and the general public (under the Gamm Vert banner)
- Agrial sales doubled in ten years
Fleury Michon maintains its volumes despite inflation | Fleury Michon remains competitive. - 14/04/2023
- Family-owned group
- Fleury Michon sales in 2022: 795 million euros (up 12.6%).
- Growth in in-flight catering: +67.5%.
- Growth in corporate meal delivery: +58%.
- Retail share of Fleury Michon sales: 85%.
- Growth in mass-market sales: +7.5%.
- Price increase introduced in July: 4% full-year.
- Increase in raw material and packaging costs: 20%.
- Company net income in 2022: 2.4 million euros (versus 4 million the previous year).
- Closure of the Plélan-le-Grand site in Brittany at the end of April, employing 101 people.
- Share of nitrite-free charcuterie ranges in value sales: 33%.
A new lease of life for the halal market - 08/02/2023
- Reghalal is the market leader in halal delicatessen, with a 34.5% market share by volume, followed by La Pastilla (20.9%), Mil Brick (11.5%) and Isla Délice (10.6%)
- Réghalal (LDC) enters the frozen segment, dominated by Isla Délice (50.8% market share by value). Far behind are Oriental Viandes (14.1%), Isla Mondial (6%), and Arabi (4.1%). The final quarter is dominated by private labels (16.2%) and smaller players (8.8%)
Agrial food group to merge with Natura'Prods to create Agrial Natura'Prods. - 22/01/2023
- Merger between Agrial and Natura'Pro
- Agrial owns some sixty brands (including Florette, Danao and Soignon)
- Sales of 6.2 billion euros by 2021, 12,000 farmer members and 22,100 employees, including 13,000 in France
- Established in 11 countries
- Natura'pro is an agricultural cooperative based in the Drôme provençale region of France
- 320 employees and 5,400 farmer-members for sales of 84 million euros
Isla delices will produce sausages and hams. - 03/05/2022
- The number one in halal charcuterie has invested 16 million in the complete renovation of a site formerly owned by the Swiss Bell Food Group
- The brand produces halal dried and cooked poultry hams, as well as cooked sausages and dry sausages.
- The company produces around 300 deli and delicatessen products
- The halal charcuterie market is growing by almost 10% every year
- The plant is located in Saint-André-sur-Vieux-Jonc
- The plant specializes in the production of dry-cured and cooked poultry hams
- The company then invested in a production workshop in Neulise, south of Roanne
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