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  • Number of pages : 30 pages
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  • Last update : 06/01/2022
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Summary and extracts

1 Panoramica del mercato

1.1 Presentazione e definizione del mercato

La Francia è uno dei principali attori mondiali nel settore nautico e in particolare uno dei maggiori produttori di barche da diporto, a vela e a motore Dopo un forte calo del settore nautico dovuto alla crisi economica del 2008, la ripresa è in corso, con una mania per il noleggio di barche piuttosto che per la vendita La grande maggioranza dei charter si svolge in mare, ma alcuni charter si svolgono anche su laghi e fiumi.

L'attività di noleggio si basa su tre diversi modelli di business

  • Il noleggio da professionisti a privati
  • il gestione-affitto tramite agenzie specializzate
  • il affitto tra individui tramite piattaforme online

Il mercato globale del noleggio è cresciuto relativamente velocemente negli ultimi anni, con un CAGR stimato del 5% nel periodo 2020-2030 Il il mercato è relativamente concentrato intorno a giocatori europei su larga scala . Allo stesso modo, gli sport acquatici e le attività del tempo libero si concentrano logicamente in alcune zone geografiche specifiche come la regione PACA e la Corsica

Il il mercato del noleggio di barche sta crescendo rapidamente e la nautica sta diventando più democratica questa tendenza si sta gradualmente affermando, anche se le attività sportive acquatiche sembrano ancora inaccessibili a gran parte della popolazione francese. Gli attori del settore stanno cercando di incoraggiare questa tendenza, attraverso campagne di marketing che comunicano l'accessibilità finanziaria di questa attività di svago o offrendo nuovi servizi come l'organizzazione di seminari o attività di team-building in mare.

Soprattutto, il L'offerta tradizionale della navigazione da diporto si modernizza e attira nuovi attori facilitando l'accesso alla navigazione per il maggior numero di persone, attraverso lo sviluppo di piattaforme di noleggio online permettendo il noleggio di barche tra individui per un periodo relativamente breve Tuttavia, questi ultimi devono ancora affrontare la concorrenza di i giocatori tradizionali, le agenzie di gestione degli affitti

 

List of charts

  • Market sales in the marine sector
  • Breakdown of boating sales by activity
  • Registration of pleasure boats in maritime waters
  • New boat sales
  • Boat rental market sales
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Latest news

River tourism: Locaboat takes over competitor Nicol's Yacht - 15/12/2022
  • With this acquisition, Locaboat generates sales of €27 million and employs around 120 people
  • Locaboat has 700 boats at 43 rental bases in seven European countries
  • Nicol's Yacht manages nearly 300 speedboats from 25 bases in France, posting sales of €10.5 million this year, up 12%.
  • In 2018, this group took over Carrickcraft, Ireland's number one in unlicensed river boating.
  • Locaboat entrusts production to Dutch shipyard Linssen
Nauticoncept raises €1.1M for boat rentals - 22/05/2023
  • Nauticoncept founded: 2016 in Mâcon (Saône-et-Loire, France)
  • Latest fundraising: 1.1 million euros
  • Investors: Aminvest, Arnaud Duriez, David le Douarin, Sylvain Bertrand, and Manuel Janisson, and UI Investissement (historical partner)
  • Liberty Pass" offer launched in 2019 (from less than 199 euros per month), enabling boaters to subscribe to a boat for 12 months instead of buying it
  • Subscribers: 500 by 2020, currently 800
  • Subscriber target: 1,500 within a year and a half
  • Base presence: 80 bases, notably in Switzerland and Spain, versus 3 in 2020
  • 11 employees
Wiziboat: Beneteau changes gear in subscription-based boat rental - 05/07/2023
  • Beneteau has acquired Cannes-based start-up Wiziboat, which offers boat rental services to private individuals via an app.
  • Wiziboat has 700 subscribers, 22 bases and 70 motorboats.
  • Wiziboat has been listed on Euronext Access since 2021.
  • Wiziboat's estimated sales for the 2022-2023 season are 900,000 euros, up 30%.
  • Beneteau has acquired a 74% stake in Wiziboat Beneteau also has a 49% stake in the American company Your Boat Club, which offers a similar boat-sharing service; it has 1,000 subscribers.
  • In France, Beneteau has been testing the "boat club" concept since 2019 in Les Sables-d'Olonne with 45 members.
  • Beneteau plans to offer this service to its 500 European dealers.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Travelopia, Sunsail, Le Boat, The Moorings
Moorings France (Moorings Group)
Filovent
Dream Yacht Charter (Beneteau Groupe)
Bénéteau Rent (Groupe Beneteau)
Lagoon Catamaran (Construction Navale Bordeaux)
Globe Sailor
Quo Vadis Plaisance
Les Canalous
Travelopia (Le Boat)
Nautal
SamBoat.fr

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