Buy the full study
Summary
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 03/11/2021
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e ambito dello studio
Il giardinaggio è la pratica di seminare, piantare e conservare piante e ortaggi all'interno di uno spazio di terra dedicato in una casa. Questa pratica ha una vocazione estetica ma anche alimentare ed è uno svago praticato essenzialmente da privati ed enti che lo esercitano senza scopo di lucro. La pratica non professionale del giardinaggio deve essere differenziata dai termini orti, orticoltura, arboricoltura o floricoltura che sono attività più professionali. Il mercato francese del giardinaggio comprende quindi diverse grandi famiglie di prodotti: piante, mobili da giardino, attrezzi tradizionali e meccanici, fertilizzanti, veicoli, ecc.
L'ambito di questo studio non include i mobili da giardino o l'abbellimento del paesaggio, che sono oggetto di studi specifici da parte di Businesscoot.
Le prospettive del mercato del giardinaggio a breve e medio termine sono piuttosto favorevoli in considerazione di diversi fattori determinanti: l'invecchiamento della popolazione, la crescita delle seconde case con giardino, ecc.
Il mercato del giardinaggio è ancora dominato da alcuni grandi attori che operano in franchising (negozi di giardinaggio specializzati o di bricolage) e dagli attori della grande distribuzione. I principali marchi specializzati in Francia sono Jardiland, Truffaut e GammVert
Se nel primo semestre del 2020 le vendite della categoria "giardino" nei garden center sono diminuite del -6,7%, nella seconda metà dell'anno c'è stato un significativo recupero con il 18,9% rispetto al secondo semestre del 2019.
List of charts
- Garden tool market size and forecasts
- Garden center sales trend
- Composition of the garden market
- French outdoor gardening enthusiasts
- Percentage of French people who enjoy indoor gardening
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Castorama revises its formula in France to boost sales - 28/03/2024
- - Castorama sales down 4.8%.
- - Brico Dépôt sales down 7%.
- - Total sales in France down by almost 6%.
- - Strategies: modernization of stores, reduction of floor space by 30%, transition to franchising, and transfer to the Brico Dépôt banner.
- - By 2024-2025, 13 units will be specifically affected (2 franchised, 1 will become Brico Dépôt, 7 relaunched, and 3 reduced in size).
- - 15% of Castorama and Brico Dépôt sales are generated by major works (kitchens, bathrooms) linked to moves.
- - Introduction of Screwfix in France, with 23 current stores, planned to reach 15 more by 2024 and 600 in the long term.
Purchasing alliance between Le Club-Les Briconautes (Mr.Bricolage group) and Espace Emeraude - 27/02/2024
- - Club-Les Briconautes has 592 affiliated stores.
- - Espace Emeraude has 87 stores.
- - In 2023, Mr.Bricolage's sales were 2.4 billion euros.
- - Espace Emeraude has sales of around 280 million euros.
- - In 2022, Le Club and Les Briconautes achieved sales volumes of 334 million euros and 247 million euros respectively.
Espace Emeraude speeds up product reparability - 13/01/2024
- 11 Espace Emeraude stores have signed up to the scheme to repair appliances rather than replace them.
- Espace Emeraude now has a total of 73 stores, all of which are expected to offer the Repair Bonus this year.
- Espace Emeraude has sales of 260 million euros and 1,200 employees.
- The brand plans to exceed 100 stores by 2026, and to reach 300 points of sale within 10 years.
Closure of five Bricorama stores - 14/11/2023
- Takeover of Bricorama by ITM Equipement de la maison (Mousquetaires group) almost six years ago.
- The targeted stores are located in Meaux (77), Colombes (92), Saint Germain-lès-Arpajon (91), Belfort (90) and Guilherand-Granges (07).
- In 2018, when Bricorama was taken over, 170 stores were part of the transaction.
- Six years later, only 106 Bricorama outlets remain.
- In 2020, there were 131 Bricorama stores.
Rouchette sets foot in Britain with his boots - 23/10/2023
- Rouchette acquires the British company Astbury and its Evercreatures brand.
- Astbury generates annual sales of between £300,000 and £400,000.
- Rouchette has 20 employees. Artisan of boots, ankle boots and clogs, these products are made in Italy, China, the Dominican Republic and Maine-et-Loire.
- Rouchette's sales amounted to 6.2 million euros in the last financial year.
- A quarter of these sales were generated internationally.
- Rouchette sold nearly 30,000 units of its seaweed-based outdoor clogs.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
il mercato del giardinaggio | Francia
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) Francia
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
